Online Retail in Turkey
Summary
Online Retail in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The online retail market is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
- The Turkish online retail sector recorded revenues of $17.3 billion in 2023, representing a compound annual growth rate (CAGR) of 22.9% between 2018 and 2023.
- The apparel retail segment accounted for the sector's largest proportion in 2023, with total revenues of $6.1 billion, equivalent to 35.4% of the sector's overall value.
- Rising consumer confidence is a key driver for the online retail sector, as it encourages consumers to spend more on a wide range of products that enhance their convenience and lifestyle. According to the Organisation for Economic Co-operation and Development (OECD), the consumer confidence index in Turkey reached 99.8 in May 2023, up from 96.2 in November 2022.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Turkey
- Leading company profiles reveal details of key online retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey online retail market with five year forecasts by both value and volume
- What was the size of the Turkey online retail market by value in 2023?
- What will be the size of the Turkey online retail market in 2028?
- What factors are affecting the strength of competition in the Turkey online retail market?
- How has the market performed over the last five years?
- Who are the top competitors in Turkey's online retail market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the strengths of the leading players?
- 7.3. What strategies do the leading players follow?
- 8 Company Profiles
- 8.1. LC Waikiki Magazacilik Hizmetleri Ticaret AS
- 8.2. Vatan Bilgisayar San ve Tic AS
- 8.3. Akakce Bilgi Teknolojileri Sanayi ve Ticaret AS
- 8.4. D-Market Elektronik Hizmetler Tic AS
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Related MarketLine research
- 10.3. About MarketLine
- List of Tables
- Table 1: Turkey online retail sector value: $ million, 2018-23
- Table 2: Turkey online retail sector category segmentation: % share, by value, 2018-2023
- Table 3: Turkey online retail sector category segmentation: $ million, 2018-2023
- Table 4: Turkey online retail sector geography segmentation: $ million, 2023
- Table 5: Turkey online retail sector distribution: % share, by value, 2023
- Table 6: Turkey online retail sector value forecast: $ million, 2023-28
- Table 7: LC Waikiki Magazacilik Hizmetleri Ticaret AS: key facts
- Table 8: LC Waikiki Magazacilik Hizmetleri Ticaret AS: Key Employees
- Table 9: Vatan Bilgisayar San ve Tic AS: key facts
- Table 10: Vatan Bilgisayar San ve Tic AS: Key Employees
- Table 11: Akakce Bilgi Teknolojileri Sanayi ve Ticaret AS: key facts
- Table 12: D-Market Elektronik Hizmetler Tic AS: key facts
- Table 13: D-Market Elektronik Hizmetler Tic AS: Annual Financial Ratios
- Table 14: D-Market Elektronik Hizmetler Tic AS: Key Employees
- Table 15: Turkey size of population (million), 2019-23
- Table 16: Turkey real gdp (constant 2010 prices, $ billion), 2019-23
- Table 17: Turkey gdp (current prices, $ billion), 2019-23
- Table 18: Turkey inflation, 2019-23
- Table 19: Turkey consumer price index (absolute), 2019-23
- Table 20: Turkey exchange rate, 2018-23
- List of Figures
- Figure 1: Turkey online retail sector value: $ million, 2018-23
- Figure 2: Turkey online retail sector category segmentation: $ million, 2018-2023
- Figure 3: Turkey online retail sector geography segmentation: % share, by value, 2023
- Figure 4: Turkey online retail sector distribution: % share, by value, 2023
- Figure 5: Turkey online retail sector value forecast: $ million, 2023-28
- Figure 6: Forces driving competition in the online retail sector in Turkey, 2023
- Figure 7: Drivers of buyer power in the online retail sector in Turkey, 2023
- Figure 8: Drivers of supplier power in the online retail sector in Turkey, 2023
- Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Turkey, 2023
- Figure 10: Factors influencing the threat of substitutes in the online retail sector in Turkey, 2023
- Figure 11: Drivers of degree of rivalry in the online retail sector in Turkey, 2023
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