Online Retail in Germany
Summary
Online Retail in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The online retail market is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
- The German online retail sector recorded revenues of $73.4 billion in 2023, representing a compound annual growth rate (CAGR) of 4.9% between 2018 and 2023.
- The electrical & electronics retail segment accounted for the sector's largest proportion in 2023, with total revenues of $23.6 billion, equivalent to 32.1% of the sector's overall value.
- Rising consumer confidence is a key driver for the online retail sector, as it encourages consumers to spend more on a wide range of products that enhance their convenience and lifestyle. According to the Organisation for Economic Co-operation and Development (OECD), the consumer confidence index in Germany reached 98.73 in August 2023, up from 96.57 in August 2022.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the online retail market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Germany
- Leading company profiles reveal details of key online retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany online retail market with five year forecasts by both value and volume
- What was the size of the Germany online retail market by value in 2023?
- What will be the size of the Germany online retail market in 2028?
- What factors are affecting the strength of competition in the Germany online retail market?
- How has the market performed over the last five years?
- How large is Germany’s online retail market in relation to its regional counterparts?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. Who are the main challengers to the incumbents?
- 7.4. What are the recent developments in the market?
- 8 Company Profiles
- 8.1. Amazon.com Inc
- 8.2. Zalando SE
- 8.3. MediaMarktSaturn Retail Group GmbH
- 8.4. Otto GmbH & Co KG
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Germany online retail sector value: $ million, 2018-23
- Table 2: Germany online retail sector category segmentation: % share, by value, 2018-2023
- Table 3: Germany online retail sector category segmentation: $ million, 2018-2023
- Table 4: Germany online retail sector geography segmentation: $ million, 2023
- Table 5: Germany online retail sector distribution: % share, by value, 2023
- Table 6: Germany online retail sector value forecast: $ million, 2023-28
- Table 7: Amazon.com Inc: key facts
- Table 8: Amazon.com Inc: Annual Financial Ratios
- Table 9: Amazon.com Inc: Key Employees
- Table 10: Amazon.com Inc: Key Employees Continued
- Table 11: Zalando SE: key facts
- Table 12: Zalando SE: Annual Financial Ratios
- Table 13: Zalando SE: Key Employees
- Table 14: MediaMarktSaturn Retail Group GmbH: key facts
- Table 15: MediaMarktSaturn Retail Group GmbH: Key Employees
- Table 16: Otto GmbH & Co KG: key facts
- Table 17: Otto GmbH & Co KG: Key Employees
- Table 18: Otto GmbH & Co KG: Key Employees Continued
- Table 19: Germany size of population (million), 2019-23
- Table 20: Germany real gdp (constant 2010 prices, $ billion), 2019-23
- Table 21: Germany gdp (current prices, $ billion), 2019-23
- Table 22: Germany inflation, 2019-23
- Table 23: Germany consumer price index (absolute), 2019-23
- Table 24: Germany exchange rate, 2018-23
- List of Figures
- Figure 1: Germany online retail sector value: $ million, 2018-23
- Figure 2: Germany online retail sector category segmentation: $ million, 2018-2023
- Figure 3: Germany online retail sector geography segmentation: % share, by value, 2023
- Figure 4: Germany online retail sector distribution: % share, by value, 2023
- Figure 5: Germany online retail sector value forecast: $ million, 2023-28
- Figure 6: Forces driving competition in the online retail sector in Germany, 2023
- Figure 7: Drivers of buyer power in the online retail sector in Germany, 2023
- Figure 8: Drivers of supplier power in the online retail sector in Germany, 2023
- Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Germany, 2023
- Figure 10: Factors influencing the threat of substitutes in the online retail sector in Germany, 2023
- Figure 11: Drivers of degree of rivalry in the online retail sector in Germany, 2023
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