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North America (NAFTA) Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026

Best Price Guarantee Length Publisher Published Date SKU
from $795 90 Pages MarketLine March, 2022 MTLN17050576
Best Price Guarantee
Price from $795
Length 90 Pages
Publisher MarketLine
Published Date March, 2022
SKU MTLN17050576

North America (NAFTA) Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026

Summary

The NAFTA Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

  • The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $301,172.3 million in 2021.The US was the fastest growing country, with a CAGR of 2.4% over the 2017-21 period.
Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $285,200.0 million in 2021. This was followed by Canada and Mexico, with a value of $10,500.0 and $5,472.3 million, respectively.

The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $370,454.5 million in 2026, followed by Canada and Mexico with expected values of $12,761.0 and $6,548.9 million, respectively.

Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA advertising industry
  • Leading company profiles reveal details of key advertising industry players’ NAFTA operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA advertising industry with five year forecasts
  • Compares data from the US, Canada and Mexico, alongside individual chapters on each country
Reasons to Buy
  • What was the size of the NAFTA advertising industry by value in 2021?
  • What will be the size of the NAFTA advertising industry in 2026?
  • What factors are affecting the strength of competition in the NAFTA advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the NAFTA advertising industry?


Companies Mentioned

Dentsu, Inc.
Havas SA
The Interpublic Group of Companies, Inc.
Publicis Groupe SA
WPP plc
Omnicom Group, Inc.

1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 NAFTA Advertising
2.1. Industry Outlook
3 Advertising in Canada
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Advertising in Mexico
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Advertising in The United States
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Company Profiles
9.1. Dentsu, Inc.
9.2. Havas SA
9.3. The Interpublic Group of Companies, Inc.
9.4. Publicis Groupe SA
9.5. WPP plc
9.6. Omnicom Group, Inc.
10 Appendix
10.1. Methodology
10.2. About MarketLine
List of Tables
Table 1: NAFTA countries advertising industry, revenue ($m), 2017-26
Table 2: NAFTA countries advertising industry, revenue ($m), 2017-21
Table 3: NAFTA countries advertising industry forecast, revenue ($m), 2021-26
Table 4: Canada advertising industry value: $ million, 2017-21
Table 5: Canada advertising industry category segmentation: % share, by value, 2017-2021
Table 6: Canada advertising industry category segmentation: $ million, 2017-2021
Table 7: Canada advertising industry geography segmentation: $ million, 2021
Table 8: Canada advertising industry value forecast: $ million, 2021-26
Table 9: Canada size of population (million), 2017-21
Table 10: Canada gdp (constant 2005 prices, $ billion), 2017-21
Table 11: Canada gdp (current prices, $ billion), 2017-21
Table 12: Canada inflation, 2017-21
Table 13: Canada consumer price index (absolute), 2017-21
Table 14: Canada exchange rate, 2017-21
Table 15: Mexico advertising industry value: $ million, 2017-21
Table 16: Mexico advertising industry category segmentation: % share, by value, 2017-2021
Table 17: Mexico advertising industry category segmentation: $ million, 2017-2021
Table 18: Mexico advertising industry geography segmentation: $ million, 2021
Table 19: Mexico advertising industry value forecast: $ million, 2021-26
Table 20: Mexico size of population (million), 2017-21
Table 21: Mexico gdp (constant 2005 prices, $ billion), 2017-21
Table 22: Mexico gdp (current prices, $ billion), 2017-21
Table 23: Mexico inflation, 2017-21
Table 24: Mexico consumer price index (absolute), 2017-21
Table 25: Mexico exchange rate, 2017-21
Table 26: United States advertising industry value: $ billion, 2017-21
Table 27: United States advertising industry category segmentation: % share, by value, 2017-2021
Table 28: United States advertising industry category segmentation: $ billion, 2017-2021
Table 29: United States advertising industry geography segmentation: $ billion, 2021
Table 30: United States advertising industry value forecast: $ billion, 2021-26
Table 31: United States size of population (million), 2017-21
Table 32: United States gdp (constant 2005 prices, $ billion), 2017-21
Table 33: United States gdp (current prices, $ billion), 2017-21
Table 34: United States inflation, 2017-21
Table 35: United States consumer price index (absolute), 2017-21
Table 36: United States exchange rate, 2017-21
Table 37: Dentsu, Inc.: key facts
Table 38: Dentsu, Inc.: Annual Financial Ratios
Table 39: Dentsu, Inc.: Key Employees
Table 40: Dentsu, Inc.: Key Employees Continued
Table 41: Havas SA: key facts
Table 42: Havas SA: Key Employees
Table 43: The Interpublic Group of Companies, Inc.: key facts
Table 44: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 45: The Interpublic Group of Companies, Inc.: Key Employees
Table 46: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 47: Publicis Groupe SA: key facts
Table 48: Publicis Groupe SA: Annual Financial Ratios
Table 49: Publicis Groupe SA: Key Employees
Table 50: Publicis Groupe SA: Key Employees Continued
Table 51: Publicis Groupe SA: Key Employees Continued
Table 52: WPP plc: key facts
Table 53: WPP plc: Annual Financial Ratios
Table 54: WPP plc: Key Employees
Table 55: WPP plc: Key Employees Continued
Table 56: Omnicom Group, Inc.: key facts
Table 57: Omnicom Group, Inc.: Annual Financial Ratios
Table 58: Omnicom Group, Inc.: Key Employees
Table 59: Omnicom Group, Inc.: Key Employees Continued
List of Figures
Figure 1: NAFTA countries advertising industry, revenue ($m), 2017-26
Figure 2: NAFTA countries advertising industry, revenue ($m), 2017-21
Figure 3: NAFTA countries advertising industry forecast, revenue ($m), 2021-26
Figure 4: Canada advertising industry value: $ million, 2017-21
Figure 5: Canada advertising industry category segmentation: $ million, 2017-2021
Figure 6: Canada advertising industry geography segmentation: % share, by value, 2021
Figure 7: Canada advertising industry value forecast: $ million, 2021-26
Figure 8: Forces driving competition in the advertising industry in Canada, 2021
Figure 9: Drivers of buyer power in the advertising industry in Canada, 2021
Figure 10: Drivers of supplier power in the advertising industry in Canada, 2021
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2021
Figure 12: Factors influencing the threat of substitutes in the advertising industry in Canada, 2021
Figure 13: Drivers of degree of rivalry in the advertising industry in Canada, 2021
Figure 14: Mexico advertising industry value: $ million, 2017-21
Figure 15: Mexico advertising industry category segmentation: $ million, 2017-2021
Figure 16: Mexico advertising industry geography segmentation: % share, by value, 2021
Figure 17: Mexico advertising industry value forecast: $ million, 2021-26
Figure 18: Forces driving competition in the advertising industry in Mexico, 2021
Figure 19: Drivers of buyer power in the advertising industry in Mexico, 2021
Figure 20: Drivers of supplier power in the advertising industry in Mexico, 2021
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2021
Figure 22: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2021
Figure 23: Drivers of degree of rivalry in the advertising industry in Mexico, 2021
Figure 24: United States advertising industry value: $ billion, 2017-21
Figure 25: United States advertising industry category segmentation: $ billion, 2017-2021
Figure 26: United States advertising industry geography segmentation: % share, by value, 2021
Figure 27: United States advertising industry value forecast: $ billion, 2021-26
Figure 28: Forces driving competition in the advertising industry in the United States, 2021
Figure 29: Drivers of buyer power in the advertising industry in the United States, 2021
Figure 30: Drivers of supplier power in the advertising industry in the United States, 2021
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2021
Figure 32: Factors influencing the threat of substitutes in the advertising industry in the United States, 2021
Figure 33: Drivers of degree of rivalry in the advertising industry in the United States, 2021

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