North America Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast to 2027
Summary
Broadcasting & Cable TV in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
The North American broadcasting & cable TV market had total revenues of $171.6 billion in 2022, representing a negative compound annual growth rate (CAGR) of 4.4% between 2017 and 2022.
The TV subscriptions segment accounted for market's the largest proportion in 2022, with total revenues of $97.4 billion, equivalent to 56.7% of the market's overall value.
High competition from subscription video-on-demand (SVoD) services further contributed to the decline in broadcasting & cable TV. According to GlobalData in 2022, SVoD penetration in the US surged to reach 260% from 240% in 2021.
Scope
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in North America
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in North America
Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the North America broadcasting & cable tv market with five year forecasts
Reasons to Buy
What was the size of the North America broadcasting & cable tv market by value in 2022?
What will be the size of the North America broadcasting & cable tv market in 2027?
What factors are affecting the strength of competition in the North America broadcasting & cable tv market?
How has the market performed over the last five years?
What are the main segments that make up North America's broadcasting & cable tv market?
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the most recent developments in the market?
8 Company Profiles
8.1. BCE Inc.
8.2. Comcast Corporation
8.3. Grupo Televisa S.A.B.
8.4. AT&T Inc
8.5. Paramount Global Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: North America broadcasting & cable tv market value: $ billion, 2017–22
Table 2: North America broadcasting & cable tv market category segmentation: % share, by value, 2017–2022
Table 3: North America broadcasting & cable tv market category segmentation: $ billion, 2017-2022
Table 4: North America broadcasting & cable tv market geography segmentation: $ billion, 2022
Table 5: North America broadcasting & cable tv market value forecast: $ billion, 2022–27