North America Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast, 2017-2026
Summary
Broadcasting & Cable TV in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
- The North American broadcasting and cable TV market had total revenues of $182.3 billion in 2021, representing a compound annual growth rate (CAGR) of -0.5% between 2016 and 2021.
- The TV advertising segment was the market's most lucrative in 2021, with total revenues of $90.6 billion, equivalent to 49.7% of the market's overall value.
- Consumers continue to shift their media consumption towards digital and online media, mobile devices and on-demand content, damaging broadcasting and cable TV businesses.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in North America
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in North America
- Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the North America broadcasting & cable tv market with five year forecasts
- What was the size of the North America broadcasting & cable tv market by value in 2021?
- What will be the size of the North America broadcasting & cable tv market in 2026?
- What factors are affecting the strength of competition in the North America broadcasting & cable tv market?
- How has the market performed over the last five years?
- What are the main segments that make up North America's broadcasting & cable tv market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. Have there been any challengers/disruptors in the market?
- 8 Company Profiles
- 8.1. AT&T Inc
- 8.2. Comcast Corporation
- 8.3. BCE Inc.
- 8.4. Paramount Global Inc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: North America broadcasting & cable tv market value: $ billion, 2016-21
- Table 2: North America broadcasting & cable tv market category segmentation: % share, by value, 2016-2021
- Table 3: North America broadcasting & cable tv market category segmentation: $ billion, 2016-2021
- Table 4: North America broadcasting & cable tv market geography segmentation: $ billion, 2021
- Table 5: North America broadcasting & cable tv market value forecast: $ billion, 2021-26
- Table 6: AT&T Inc: key facts
- Table 7: AT&T Inc: Annual Financial Ratios
- Table 8: AT&T Inc: Key Employees
- Table 9: AT&T Inc: Key Employees Continued
- Table 10: Comcast Corporation: key facts
- Table 11: Comcast Corporation: Annual Financial Ratios
- Table 12: Comcast Corporation: Key Employees
- Table 13: Comcast Corporation: Key Employees Continued
- Table 14: Comcast Corporation: Key Employees Continued
- Table 15: BCE Inc.: key facts
- Table 16: BCE Inc.: Annual Financial Ratios
- Table 17: BCE Inc.: Key Employees
- Table 18: BCE Inc.: Key Employees Continued
- Table 19: Paramount Global Inc: key facts
- Table 20: Paramount Global Inc: Annual Financial Ratios
- Table 21: Paramount Global Inc: Key Employees
- Table 22: Paramount Global Inc: Key Employees Continued
- Table 23: Paramount Global Inc: Key Employees Continued
- Table 24: North America exchange rate, 2017-21
- List of Figures
- Figure 1: North America broadcasting & cable tv market value: $ billion, 2016-21
- Figure 2: North America broadcasting & cable tv market category segmentation: $ billion, 2016-2021
- Figure 3: North America broadcasting & cable tv market geography segmentation: % share, by value, 2021
- Figure 4: North America broadcasting & cable tv market value forecast: $ billion, 2021-26
- Figure 5: Forces driving competition in the broadcasting & cable tv market in North America, 2021
- Figure 6: Drivers of buyer power in the broadcasting & cable tv market in North America, 2021
- Figure 7: Drivers of supplier power in the broadcasting & cable tv market in North America, 2021
- Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in North America, 2021
- Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in North America, 2021
- Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in North America, 2021
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