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Nigeria Online Retail Market Summary, Competitive Analysis and Forecast to 2026

Best Price Guarantee Length Publisher Published Date SKU
from $350 36 Pages MarketLine January, 2023 MTLN17957298
Best Price Guarantee
Price from $350
Length 36 Pages
Publisher MarketLine
Published Date January, 2023
SKU MTLN17957298

Nigeria Online Retail Market Summary, Competitive Analysis and Forecast to 2026


Summary

Online Retail in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
  • The Nigerian online retail market had total revenues of $538.2m in 2021, representing a compound annual growth rate (CAGR) of 29.7% between 2017 and 2021.
  • Online Specialists account for the largest proportion of sales in the Nigerian online retail market in 2021, sales through this channel generated $369.8m, equivalent to 68.7% of the market's overall value.
  • The adoption of electronic payments in the country has encouraged several payment service providers to enter the Nigerian market.
    • Scope
    • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Nigeria
    • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Nigeria
    • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
    • Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria online retail market with five year forecasts
    Reasons to Buy
    • What was the size of the Nigeria online retail market by value in 2021?
    • What will be the size of the Nigeria online retail market in 2026?
    • What factors are affecting the strength of competition in the Nigeria online retail market?
    • How has the market performed over the last five years?
    • What are the main segments that make up Nigeria's online retail market?


    1 Executive Summary
    1.1. Market value
    1.2. Market value forecast
    1.3. Category segmentation
    1.4. Geography segmentation
    1.5. Market rivalry
    1.6. Competitive Landscape
    2 Market Overview
    2.1. Market definition
    2.2. Market analysis
    3 Market Data
    3.1. Market value
    4 Market Segmentation
    4.1. Category segmentation
    4.2. Geography segmentation
    4.3. Market distribution
    5 Market Outlook
    5.1. Market value forecast
    6 Five Forces Analysis
    6.1. Summary
    6.2. Buyer power
    6.3. Supplier power
    6.4. New entrants
    6.5. Threat of substitutes
    6.6. Degree of rivalry
    7 Competitive Landscape
    7.1. Who are the leading players?
    7.2. What are the main business models in the market?
    7.3. What strategies do the leading players follow?
    8 Company Profiles
    8.1. Jumia.
    8.2. Mr. Price Group Ltd
    9 Macroeconomic Indicators
    9.1. Country data
    10 Appendix
    10.1. Methodology
    10.2. Industry associations
    10.3. Related MarketLine research
    10.4. About MarketLine
    List of Tables
    Table 1: Nigeria online retail sector value: $ million, 2016–21
    Table 2: Nigeria online retail sector category segmentation: % share, by value, 2016–2021
    Table 3: Nigeria online retail sector category segmentation: $ million, 2016-2021
    Table 4: Nigeria online retail sector geography segmentation: $ million, 2021
    Table 5: Nigeria online retail sector distribution: % share, by value, 2021
    Table 6: Nigeria online retail sector value forecast: $ million, 2021–26
    Table 7: Jumia.: key facts
    Table 8: Jumia.: Key Employees
    Table 9: Mr. Price Group Ltd: key facts
    Table 10: Mr. Price Group Ltd: Annual Financial Ratios
    Table 11: Mr. Price Group Ltd: Key Employees
    Table 12: Nigeria size of population (million), 2017–21
    Table 13: Nigeria gdp (constant 2005 prices, $ billion), 2017–21
    Table 14: Nigeria gdp (current prices, $ billion), 2017–21
    Table 15: Nigeria inflation, 2017–21
    Table 16: Nigeria consumer price index (absolute), 2017–21
    Table 17: Nigeria exchange rate, 2017–21
    List of Figures
    Figure 1: Nigeria online retail sector value: $ million, 2016–21
    Figure 2: Nigeria online retail sector category segmentation: $ million, 2016-2021
    Figure 3: Nigeria online retail sector geography segmentation: % share, by value, 2021
    Figure 4: Nigeria online retail sector distribution: % share, by value, 2021
    Figure 5: Nigeria online retail sector value forecast: $ million, 2021–26
    Figure 6: Forces driving competition in the online retail sector in Nigeria, 2021
    Figure 7: Drivers of buyer power in the online retail sector in Nigeria, 2021
    Figure 8: Drivers of supplier power in the online retail sector in Nigeria, 2021
    Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Nigeria, 2021
    Figure 10: Factors influencing the threat of substitutes in the online retail sector in Nigeria, 2021
    Figure 11: Drivers of degree of rivalry in the online retail sector in Nigeria, 2021

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