Nigeria Consumer Electronics Retail Market Summary, Competitive Analysis and Forecast to 2027
Summary
Consumer Electronics Retail in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The consumer electronics retail market comprises the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment.
- The Nigerian consumer electronics market had total revenues of $4.7 billion in 2022, representing a compound annual growth rate (CAGR) of 3.4% between 2017 and 2022.
- The consumer electronics segment accounted for the market's largest proportion in 2022, with total revenues of $2 billion, equivalent to 42.3% of the market's overall value.
- According to the Central Bank of Nigeria Economic Report November 2022, the economic outlook is comparatively positive. Consumer confidence and ongoing broad-based policy support the economy, and these factors contributed to growth in the Nigerian consumer electronics market.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics retail market in Nigeria
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics retail market in Nigeria
- Leading company profiles reveal details of key consumer electronics retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria consumer electronics retail market with five year forecasts
- What was the size of the Nigeria consumer electronics retail market by value in 2022?
- What will be the size of the Nigeria consumer electronics retail market in 2027?
- What factors are affecting the strength of competition in the Nigeria consumer electronics retail market?
- How has the market performed over the last five years?
- What are the main segments that make up Nigeria's consumer electronics retail market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. How is ecommerce affecting competition in this market?
- 7.3. What has been the most significant partnership/agreement over the last year?
- 7.4. How has the Russia-Ukraine conflict affected leading players?
- 8 Company Profiles
- 8.1. Jumia Nigeria Limited
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Nigeria consumer electronics retail market value: $ million, 2017-22
- Table 2: Nigeria consumer electronics retail market category segmentation: % share, by value, 2017-2022
- Table 3: Nigeria consumer electronics retail market category segmentation: $ million, 2017-2022
- Table 4: Nigeria consumer electronics retail market geography segmentation: $ million, 2022
- Table 5: Nigeria consumer electronics retail market distribution: % share, by value, 2022
- Table 6: Nigeria consumer electronics retail market value forecast: $ million, 2022-27
- Table 7: EVETECH Pty Ltd: key facts
- Table 8: Jumia Nigeria Limited: key facts
- Table 9: Jumia Nigeria Limited: Key Employees
- Table 10: Nigeria size of population (million), 2018-22
- Table 11: Nigeria gdp (constant 2005 prices, $ billion), 2018-22
- Table 12: Nigeria gdp (current prices, $ billion), 2018-22
- Table 13: Nigeria inflation, 2018-22
- Table 14: Nigeria consumer price index (absolute), 2018-22
- Table 15: Nigeria exchange rate, 2018-22
- List of Figures
- Figure 1: Nigeria consumer electronics retail market value: $ million, 2017-22
- Figure 2: Nigeria consumer electronics retail market category segmentation: $ million, 2017-2022
- Figure 3: Nigeria consumer electronics retail market geography segmentation: % share, by value, 2022
- Figure 4: Nigeria consumer electronics retail market distribution: % share, by value, 2022
- Figure 5: Nigeria consumer electronics retail market value forecast: $ million, 2022-27
- Figure 6: Forces driving competition in the consumer electronics retail market in Nigeria, 2022
- Figure 7: Drivers of buyer power in the consumer electronics retail market in Nigeria, 2022
- Figure 8: Drivers of supplier power in the consumer electronics retail market in Nigeria, 2022
- Figure 9: Factors influencing the likelihood of new entrants in the consumer electronics retail market in Nigeria, 2022
- Figure 10: Factors influencing the threat of substitutes in the consumer electronics retail market in Nigeria, 2022
- Figure 11: Drivers of degree of rivalry in the consumer electronics retail market in Nigeria, 2022
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook