Netherlands Advertising Market Summary, Competitive Analysis and Forecast to 2027
Summary
Advertising in the Netherlands industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
- The Dutch advertising industry had total revenues of $4,140.2 million in 2022, representing a compound annual growth rate (CAGR) of 1.5% between 2017 and 2022.
- The retailer segment accounted for the industry's largest proportion in 2022, with total revenues of $897.1 million, equivalent to 21.7% of the industry's overall value.
- The real GDP annual growth rate of the Netherlands in 2022 stood at 4.4%, according to in-house research.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the Netherlands
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the Netherlands
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Netherlands advertising market with five year forecasts by both value and volume
- What was the size of the Netherlands advertising market by value in 2022?
- What will be the size of the Netherlands advertising market in 2027?
- What factors are affecting the strength of competition in the Netherlands advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in the Netherlands's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. What has been the rationale behind recent strategic partnerships and M&A activity?
- 8 Company Profiles
- 8.1. The Interpublic Group of Companies, Inc.
- 8.2. Omnicom Group, Inc.
- 8.3. Publicis Groupe SA
- 8.4. WPP plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Netherlands advertising industry value: $ million, 2017–22
- Table 2: Netherlands advertising industry category segmentation: % share, by value, 2017–2022
- Table 3: Netherlands advertising industry category segmentation: $ million, 2017-2022
- Table 4: Netherlands advertising industry geography segmentation: $ million, 2022
- Table 5: Netherlands advertising industry value forecast: $ million, 2022–27
- Table 6: The Interpublic Group of Companies, Inc.: key facts
- Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 8: The Interpublic Group of Companies, Inc.: Key Employees
- Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 10: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 11: Omnicom Group, Inc.: key facts
- Table 12: Omnicom Group, Inc.: Annual Financial Ratios
- Table 13: Omnicom Group, Inc.: Key Employees
- Table 14: Omnicom Group, Inc.: Key Employees Continued
- Table 15: Publicis Groupe SA: key facts
- Table 16: Publicis Groupe SA: Annual Financial Ratios
- Table 17: Publicis Groupe SA: Key Employees
- Table 18: Publicis Groupe SA: Key Employees Continued
- Table 19: Publicis Groupe SA: Key Employees Continued
- Table 20: Publicis Groupe SA: Key Employees Continued
- Table 21: WPP plc: key facts
- Table 22: WPP plc: Annual Financial Ratios
- Table 23: WPP plc: Key Employees
- Table 24: WPP plc: Key Employees Continued
- Table 25: Netherlands size of population (million), 2018–22
- Table 26: Netherlands gdp (constant 2005 prices, $ billion), 2018–22
- Table 27: Netherlands gdp (current prices, $ billion), 2018–22
- Table 28: Netherlands inflation, 2018–22
- Table 29: Netherlands consumer price index (absolute), 2018–22
- Table 30: Netherlands exchange rate, 2018–22
- List of Figures
- Figure 1: Netherlands advertising industry value: $ million, 2017–22
- Figure 2: Netherlands advertising industry category segmentation: $ million, 2017-2022
- Figure 3: Netherlands advertising industry geography segmentation: % share, by value, 2022
- Figure 4: Netherlands advertising industry value forecast: $ million, 2022–27
- Figure 5: Forces driving competition in the advertising industry in the Netherlands, 2022
- Figure 6: Drivers of buyer power in the advertising industry in the Netherlands, 2022
- Figure 7: Drivers of supplier power in the advertising industry in the Netherlands, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in the Netherlands, 2022
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in the Netherlands, 2022
- Figure 10: Drivers of degree of rivalry in the advertising industry in the Netherlands, 2022
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