Mobile Phones in South Africa
Summary
Mobile Phones in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The mobile phones market includes mobile phone service revenues and average minutes of usage (MOU). Market values include revenues from mobile service providers and other members of the mobile service value chain for the provision of mobile telephony services, excluding revenues from the sale of devices. Market volumes cover prepaid and postpaid, which consist of prepaid average monthly MOU and postpaid average monthly MOU. Minutes of use are made up of the average of voice minutes used in mobile subscriptions, including both incoming and outgoing calls, but not including M2M/IoT voice services.
- The South African mobile phones market had total revenues of $6.4 billion in 2023, representing a negative compound annual growth rate (CAGR) of 3.1% between 2018 and 2023.
- Market consumption volumes declined with a negative CAGR of 12.5% between 2018 and 2023, to reach a total of 257.9 average MOU in 2023.
- The market is saturated, especially in urban regions with significant mobile penetration.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in South Africa
- Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa mobile phones market with five year forecasts
- What was the size of the South Africa mobile phones market by value in 2023?
- What will be the size of the South Africa mobile phones market in 2028?
- What factors are affecting the strength of competition in the South Africa mobile phones market?
- How has the market performed over the last five years?
- What are the main segments that make up South Africa's mobile phones market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market rivalry
- 1.8. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. What are the strengths of the leading players?
- 8 Company Profiles
- 8.1. Vodacom Group Limited
- 8.2. MTN Group Limited
- 8.3. Telkom SA SOC Limited
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: South Africa mobile phones market value: $ billion, 2018-23
- Table 2: South Africa mobile phones market volume: Average MOU, 2018-23
- Table 3: South Africa mobile phones market category segmentation: % share, by volume, 2018-2023
- Table 4: South Africa mobile phones market category segmentation: Average MOU, 2018-2023
- Table 5: South Africa mobile phones market geography segmentation: $ billion, 2023
- Table 6: South Africa mobile phones market value forecast: $ billion, 2023-28
- Table 7: South Africa mobile phones market volume forecast: Average MOU, 2023-28
- Table 8: Vodacom Group Limited: key facts
- Table 9: Vodacom Group Limited: Annual Financial Ratios
- Table 10: Vodacom Group Limited: Key Employees
- Table 11: Vodacom Group Limited: Key Employees Continued
- Table 12: MTN Group Limited: key facts
- Table 13: MTN Group Limited: Annual Financial Ratios
- Table 14: MTN Group Limited: Key Employees
- Table 15: MTN Group Limited: Key Employees Continued
- Table 16: Telkom SA SOC Limited: key facts
- Table 17: Telkom SA SOC Limited: Annual Financial Ratios
- Table 18: Telkom SA SOC Limited: Key Employees
- Table 19: South Africa size of population (million), 2019-23
- Table 20: South Africa real gdp (constant 2010 prices, $ billion), 2019-23
- Table 21: South Africa gdp (current prices, $ billion), 2019-23
- Table 22: South Africa inflation, 2019-23
- Table 23: South Africa consumer price index (absolute), 2019-23
- Table 24: South Africa exchange rate, 2018-23
- List of Figures
- Figure 1: South Africa mobile phones market value: $ billion, 2018-23
- Figure 2: South Africa mobile phones market volume: Average MOU, 2018-23
- Figure 3: South Africa mobile phones market category segmentation: Average MOU, 2018-2023
- Figure 4: South Africa mobile phones market geography segmentation: % share, by value, 2023
- Figure 5: South Africa mobile phones market value forecast: $ billion, 2023-28
- Figure 6: South Africa mobile phones market volume forecast: Average MOU, 2023-28
- Figure 7: Forces driving competition in the mobile phones market in South Africa, 2023
- Figure 8: Drivers of buyer power in the mobile phones market in South Africa, 2023
- Figure 9: Drivers of supplier power in the mobile phones market in South Africa, 2023
- Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in South Africa, 2023
- Figure 11: Factors influencing the threat of substitutes in the mobile phones market in South Africa, 2023
- Figure 12: Drivers of degree of rivalry in the mobile phones market in South Africa, 2023
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