Mobile Phones in Japan
Summary
Mobile Phones in Japan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The mobile phones market includes mobile phone service revenues and average minutes of usage (MOU). Market values include revenues from mobile service providers and other members of the mobile service value chain for the provision of mobile telephony services, excluding revenues from the sale of devices. Market volumes cover prepaid and postpaid, which consist of prepaid average monthly MOU and postpaid average monthly MOU. Minutes of use are made up of the average of voice minutes used in mobile subscriptions, including both incoming and outgoing calls, but not including M2M/IoT voice services.
- The Japanese mobile phones market had total revenues of $52.7 billion in 2023, representing a negative compound annual growth rate (CAGR) of 4.3% between 2018 and 2023.
- Market consumption volumes declined with a negative CAGR of 2.7% between 2018 and 2023, to reach a total of 187.0 average MOU in 2023.
- Japan's mobile phones market is highly saturated, with penetration rates well above 100%. GlobalData reports that the number of mobile subscribers fell to 0.5% in 2023 from 3.5% in 2022.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile phones market in Japan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Japan
- Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Japan mobile phones market with five year forecasts by both value and volume
- What was the size of the Japan mobile phones market by value in 2023?
- What will be the size of the Japan mobile phones market in 2028?
- What factors are affecting the strength of competition in the Japan mobile phones market?
- How has the market performed over the last five years?
- Who are the top competitors in Japan's mobile phones market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market rivalry
- 1.8. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. What are the strengths of the leading players?
- 7.4. What are the recent developments?
- 8 Company Profiles
- 8.1. NTT DOCOMO Inc
- 8.2. KDDI Corporation
- 8.3. Rakuten Group Inc
- 8.4. SoftBank Corp
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Japan mobile phones market value: $ billion, 2018-23
- Table 2: Japan mobile phones market volume: Average MOU, 2018-23
- Table 3: Japan mobile phones market category segmentation: % share, by volume, 2018-2023
- Table 4: Japan mobile phones market category segmentation: Average MOU, 2018-2023
- Table 5: Japan mobile phones market geography segmentation: $ billion, 2023
- Table 6: Japan mobile phones market value forecast: $ billion, 2023-28
- Table 7: Japan mobile phones market volume forecast: Average MOU, 2023-28
- Table 8: NTT DOCOMO Inc: key facts
- Table 9: NTT DOCOMO Inc: Key Employees
- Table 10: NTT DOCOMO Inc: Key Employees Continued
- Table 11: KDDI Corporation: key facts
- Table 12: KDDI Corporation: Annual Financial Ratios
- Table 13: KDDI Corporation: Key Employees
- Table 14: KDDI Corporation: Key Employees Continued
- Table 15: KDDI Corporation: Key Employees Continued
- Table 16: Rakuten Group Inc: key facts
- Table 17: Rakuten Group Inc: Annual Financial Ratios
- Table 18: Rakuten Group Inc: Key Employees
- Table 19: Rakuten Group Inc: Key Employees Continued
- Table 20: Rakuten Group Inc: Key Employees Continued
- Table 21: Rakuten Group Inc: Key Employees Continued
- Table 22: SoftBank Corp: key facts
- Table 23: SoftBank Corp: Annual Financial Ratios
- Table 24: SoftBank Corp: Key Employees
- Table 25: SoftBank Corp: Key Employees Continued
- Table 26: Japan size of population (million), 2019-23
- Table 27: Japan real gdp (constant 2010 prices, $ billion), 2019-23
- Table 28: Japan gdp (current prices, $ billion), 2019-23
- Table 29: Japan inflation, 2019-23
- Table 30: Japan consumer price index (absolute), 2019-23
- Table 31: Japan exchange rate, 2018-23
- List of Figures
- Figure 1: Japan mobile phones market value: $ billion, 2018-23
- Figure 2: Japan mobile phones market volume: Average MOU, 2018-23
- Figure 3: Japan mobile phones market category segmentation: Average MOU, 2018-2023
- Figure 4: Japan mobile phones market geography segmentation: % share, by value, 2023
- Figure 5: Japan mobile phones market value forecast: $ billion, 2023-28
- Figure 6: Japan mobile phones market volume forecast: Average MOU, 2023-28
- Figure 7: Forces driving competition in the mobile phones market in Japan, 2023
- Figure 8: Drivers of buyer power in the mobile phones market in Japan, 2023
- Figure 9: Drivers of supplier power in the mobile phones market in Japan, 2023
- Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in Japan, 2023
- Figure 11: Factors influencing the threat of substitutes in the mobile phones market in Japan, 2023
- Figure 12: Drivers of degree of rivalry in the mobile phones market in Japan, 2023
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook