Mobile Phones in Australia
Summary
Mobile Phones in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The mobile phones market includes mobile phone service revenues and average minutes of usage (MOU). Market values include revenues from mobile service providers and other members of the mobile service value chain for the provision of mobile telephony services, excluding revenues from the sale of devices. Market volumes cover prepaid and postpaid, which consist of prepaid average monthly MOU and postpaid average monthly MOU. Minutes of use are made up of the average of voice minutes used in mobile subscriptions, including both incoming and outgoing calls, but not including M2M/IoT voice services.
- The Australian mobile phones market had total revenues of $9.1 billion in 2023, representing a negative compound annual growth rate (CAGR) of 2.4% between 2018 and 2023.
- Market consumption volumes declined with a negative CAGR of 5.6% between 2018 and 2023, to reach a total of 427.0 average MOU in 2023.
- Consolidation is hindering market growth as dominant players prioritize maintaining their market share over aggressive expansion.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Australia
- Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia mobile phones market with five year forecasts
- What was the size of the Australia mobile phones market by value in 2023?
- What will be the size of the Australia mobile phones market in 2028?
- What factors are affecting the strength of competition in the Australia mobile phones market?
- How has the market performed over the last five years?
- What are the main segments that make up Australia's mobile phones market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market rivalry
- 1.8. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. What are the strengths of the leading players?
- 8 Company Profiles
- 8.1. Telstra Group Ltd
- 8.2. Singtel Optus Pty Ltd
- 8.3. Hutchison Telecommunications (Australia) Ltd
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Australia mobile phones market value: $ billion, 2018-23
- Table 2: Australia mobile phones market volume: Average MOU, 2018-23
- Table 3: Australia mobile phones market category segmentation: % share, by volume, 2018-2023
- Table 4: Australia mobile phones market category segmentation: Average MOU, 2018-2023
- Table 5: Australia mobile phones market geography segmentation: $ billion, 2023
- Table 6: Australia mobile phones market value forecast: $ billion, 2023-28
- Table 7: Australia mobile phones market volume forecast: Average MOU, 2023-28
- Table 8: Telstra Group Ltd: key facts
- Table 9: Telstra Group Ltd: Annual Financial Ratios
- Table 10: Telstra Group Ltd: Key Employees
- Table 11: Telstra Group Ltd: Key Employees Continued
- Table 12: Singtel Optus Pty Ltd: key facts
- Table 13: Singtel Optus Pty Ltd: Key Employees
- Table 14: Hutchison Telecommunications (Australia) Ltd: key facts
- Table 15: Hutchison Telecommunications (Australia) Ltd: Annual Financial Ratios
- Table 16: Hutchison Telecommunications (Australia) Ltd: Key Employees
- Table 17: Australia size of population (million), 2019-23
- Table 18: Australia real gdp (constant 2010 prices, $ billion), 2019-23
- Table 19: Australia gdp (current prices, $ billion), 2019-23
- Table 20: Australia inflation, 2019-23
- Table 21: Australia consumer price index (absolute), 2019-23
- Table 22: Australia exchange rate, 2018-23
- List of Figures
- Figure 1: Australia mobile phones market value: $ billion, 2018-23
- Figure 2: Australia mobile phones market volume: Average MOU, 2018-23
- Figure 3: Australia mobile phones market category segmentation: Average MOU, 2018-2023
- Figure 4: Australia mobile phones market geography segmentation: % share, by value, 2023
- Figure 5: Australia mobile phones market value forecast: $ billion, 2023-28
- Figure 6: Australia mobile phones market volume forecast: Average MOU, 2023-28
- Figure 7: Forces driving competition in the mobile phones market in Australia, 2023
- Figure 8: Drivers of buyer power in the mobile phones market in Australia, 2023
- Figure 9: Drivers of supplier power in the mobile phones market in Australia, 2023
- Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in Australia, 2023
- Figure 11: Factors influencing the threat of substitutes in the mobile phones market in Australia, 2023
- Figure 12: Drivers of degree of rivalry in the mobile phones market in Australia, 2023
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