Media in the United States

Media in the United States

Summary

Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
• The US media industry registered revenues of $520.5 billion in 2023, representing a negative compound annual growth rate (CAGR) of 1.2% between 2018 and 2023.
• The advertising segment accounted for the industry's largest proportion in 2023, with total revenues of $299.2 billion, equivalent to 57.5% of the industry's overall value.
• The US media industry is at a critical stage, navigating through a rising number of challenges alongside an increasing array of opportunities in the industry.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in the United States
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in the United States
• Leading company profiles reveal details of key media market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the United States media market with five year forecasts

Reasons to Buy

• What was the size of the United States media market by value in 2023?
• What will be the size of the United States media market in 2028?
• What factors are affecting the strength of competition in the United States media market?
• How has the market performed over the last five years?
• What are the main segments that make up the United States's media market?