Media in Scandinavia

Media in Scandinavia

Summary

Media in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
• The Scandinavian media industry recorded revenues of $24.1 billion in 2023, representing a negative compound annual growth rate (CAGR) of 1.4% between 2018 and 2023.
• The advertising segment accounted for the industry's largest proportion in 2023, with total revenues of $10.3 billion, equivalent to 42.5% of the industry's overall value.
• According to GlobalData, Sweden dominated the Scandinavian media industry in 2023, accounting for the largest share of 28.4% in 2023, followed by Finland, capturing a share of 25.3%.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Scandinavia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Scandinavia
• Leading company profiles reveal details of key media market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia media market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the Scandinavia media market by value in 2023?
• What will be the size of the Scandinavia media market in 2028?
• What factors are affecting the strength of competition in the Scandinavia media market?
• How has the market performed over the last five years?
• Who are the top competitors in Scandinavia's media market?