Media in China

Media in China

Summary

Media in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
• The Chinese media industry registered revenues of $225.1 billion in 2023, representing a compound annual growth rate (CAGR) of 1.1% between 2018 and 2023.
• The advertising segment accounted for the industry's largest proportion in 2023, with total revenues of $105.4 billion, equivalent to 46.8% of the industry's overall value.
• According to GlobalData, China accounted for a share of 43.0% in the Asia-Pacific media industry in 2023.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in China
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China
• Leading company profiles reveal details of key media market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the China media market by value in 2023?
• What will be the size of the China media market in 2028?
• What factors are affecting the strength of competition in the China media market?
• How has the market performed over the last five years?
• Who are the top competitors in China's media market?