Media in Brazil
Summary
Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
- The Brazilian media industry registered revenues of $26.1 billion in 2023, representing a compound annual growth rate (CAGR) of 0.3% between 2018 and 2023.
- The advertising segment accounted for the industry's largest proportion in 2023, with total revenues of $14.9 billion, equivalent to 57.1% of the industry's overall value.
- The Brazilian media industry is at a critical stage, navigating through a rising number of challenges alongside an increasing array of opportunities in the industry.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts
- What was the size of the Brazil media market by value in 2023?
- What will be the size of the Brazil media market in 2028?
- What factors are affecting the strength of competition in the Brazil media market?
- How has the market performed over the last five years?
- What are the main segments that make up Brazil's media market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. What are the strengths of the leading player?
- 7.4. What have been the most recent market developments?
- 8 Company Profiles
- 8.1. The Interpublic Group of Companies, Inc.
- 8.2. Globo Comunicacao e Participacoes S.A.
- 8.3. Grupo Folha
- 8.4. The Walt Disney Company
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Brazil media industry value: $ billion, 2018-23
- Table 2: Brazil media industry category segmentation: % share, by value, 2018-23
- Table 3: Brazil media industry category segmentation: $ billion, 2018-23
- Table 4: Brazil media industry geography segmentation: $ billion, 2023
- Table 5: Brazil media industry value forecast: $ billion, 2023-28
- Table 6: The Interpublic Group of Companies, Inc.: Key Facts
- Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 8: The Interpublic Group of Companies, Inc.: Key Employees
- Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 10: Globo Comunicacao e Participacoes S.A.: Key Facts
- Table 11: Grupo Folha: Key Facts
- Table 12: Grupo Folha: Key Employees
- Table 13: The Walt Disney Company: Key Facts
- Table 14: The Walt Disney Company: Annual Financial Ratios
- Table 15: The Walt Disney Company: Key Employees
- Table 16: The Walt Disney Company: Key Employees Continued
- Table 17: The Walt Disney Company: Key Employees Continued
- Table 18: Brazil Size of Population (million), 2019-23
- Table 19: Brazil Real GDP (constant 2010 prices, $ billion), 2019-23
- Table 20: Brazil GDP (current prices, $ billion), 2019-23
- Table 21: Brazil Inflation, 2019-23
- Table 22: Brazil Consumer Price Index (absolute), 2019-23
- Table 23: Brazil Exchange Rate, 2018-23
- List of Figures
- Figure 1: 220 Laboratories Inc: Deal Activity by Deal Type - Volume (2020 - YTD*2024)
- Figure 2: 220 Laboratories Inc: Private Equity and Ownership Volume and Value Trend (2020 - YTD*2024)
- Figure 3: 220 Laboratories Inc: Private Equity and Ownership Volume by Deal Type (2020 - YTD*2024)
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