Media in Australia

Media in Australia

Summary

Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
• The Australian media industry registered revenues of $24.2 billion in 2023, representing a compound annual growth rate (CAGR) of 0.6% between 2018 and 2023.
• The advertising segment accounted for the industry's largest proportion in 2023, with total revenues of $13.8 billion, equivalent to 57.1% of the industry's overall value.
• The media industry's growth is attributed to the rising GDP. According to the Australian Bureau of Statistics, Australia's real GDP annual growth stood at 3.1% in 2023.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Australia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Australia
• Leading company profiles reveal details of key media market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Australia media market with five year forecasts

Reasons to Buy

• What was the size of the Australia media market by value in 2023?
• What will be the size of the Australia media market in 2028?
• What factors are affecting the strength of competition in the Australia media market?
• How has the market performed over the last five years?
• What are the main segments that make up Australia's media market?