Male Toiletries in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - men's and pre-shave cosmetics - men's. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 exchange rates.
The North American Male Toiletries market had total revenues of $5,355.1 million in 2023, representing a negative compound annual growth rate of 0.2% between 2018 and 2023.
Market consumption volumes declined with a CAGR of -2.9% between 2018 and 2023, to reach a total of 408.5 million units in 2023.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.2% for the five-year period 2023 - 2028, which is expected to drive the market to a value of $6,266.2million by the end of 2028.
Scope
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the male toiletries market in North America
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the male toiletries market in North America
Leading company profiles reveal details of key male toiletries market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the North America male toiletries market with five year forecasts
Reasons to Buy
What was the size of the North America male toiletries market by value in 2023?
What will be the size of the North America male toiletries market in 2028?
What factors are affecting the strength of competition in the North America male toiletries market?
How has the market performed over the last five years?
What are the main segments that make up North America's male toiletries market?
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the North American male toiletries market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2018-2023)?
7.4. Which companies market shares have suffered over the same period (2018-2023)?
7.5. What are the most popular brands in the North American male toiletries market?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Edgewell Personal Care Co
8.3. Harry's Inc
8.4. Unilever Plc.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Related MarketLine research
10.3. About MarketLine
List of Tables
Table 1: North America male toiletries market value: $ million, 2018-23
Table 2: North America male toiletries market volume: million units, 2018-23
Table 3: North America male toiletries market category segmentation: % share, by value, 2018-2023
Table 4: North America male toiletries market category segmentation: $ million, 2018-2023
Table 5: North America male toiletries market geography segmentation: $ million, 2023
Table 6: North America male toiletries market distribution: % share, by value, 2023
Table 7: North America male toiletries market value forecast: $ million, 2023-28
Table 8: North America male toiletries market volume forecast: million units, 2023-28
Table 9: North America male toiletries market share: % share, by value, 2023
Table 10: The Procter & Gamble Co: key facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Edgewell Personal Care Co: key facts
Table 15: Edgewell Personal Care Co: Annual Financial Ratios
Table 16: Edgewell Personal Care Co: Key Employees
Table 17: Harry's Inc: key facts
Table 18: Harry's Inc: Key Employees
Table 19: Unilever Plc.: key facts
Table 20: Unilever Plc.: Annual Financial Ratios
Table 21: Unilever Plc.: Key Employees
Table 22: North America exchange rate, 2018-23
List of Figures
Figure 1: North America male toiletries market value: $ million, 2018-23
Figure 2: North America male toiletries market volume: million units, 2018-23
Figure 3: North America male toiletries market category segmentation: $ million, 2018-2023
Figure 4: North America male toiletries market geography segmentation: % share, by value, 2023
Figure 5: North America male toiletries market distribution: % share, by value, 2023
Figure 6: North America male toiletries market value forecast: $ million, 2023-28
Figure 7: North America male toiletries market volume forecast: million units, 2023-28
Figure 8: Forces driving competition in the male toiletries market in North America, 2023
Figure 9: Drivers of buyer power in the male toiletries market in North America, 2023
Figure 10: Drivers of supplier power in the male toiletries market in North America, 2023
Figure 11: Factors influencing the likelihood of new entrants in the male toiletries market in North America, 2023
Figure 12: Factors influencing the threat of substitutes in the male toiletries market in North America, 2023
Figure 13: Drivers of degree of rivalry in the male toiletries market in North America, 2023
Figure 14: North America male toiletries market share: % share, by value, 2023