Male Toiletries in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - men's and pre-shave cosmetics - men's. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 exchange rates.
The Italian Male Toiletries market had total revenues of $793.1 million in 2023, representing a compound annual growth rate (CAGR) of 1.3% between 2018 and 2023.
Market consumption volumes declined with a CAGR of -0.7% between 2018 and 2023, to reach a total of 311.3 million units in 2023.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.6% for the five-year period 2023 - 2028, which is expected to drive the market to a value of $943 million by the end of 2028.
Scope
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the male toiletries market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the male toiletries market in Italy
Leading company profiles reveal details of key male toiletries market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy male toiletries market with five year forecasts
Reasons to Buy
What was the size of the Italy male toiletries market by value in 2023?
What will be the size of the Italy male toiletries market in 2028?
What factors are affecting the strength of competition in the Italy male toiletries market?
How has the market performed over the last five years?
What are the main segments that make up Italy's male toiletries market?
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Italian male toiletries market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2018-2023)?
7.4. Which companies market shares have suffered over the same period (2018-2023)?
7.5. What are the most popular brands in the Italian male toiletries market?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Edgewell Personal Care Co
8.3. Beiersdorf AG
8.4. Coty Inc.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Related MarketLine research
10.3. About MarketLine
List of Tables
Table 1: Italy male toiletries market value: $ million, 2018-23
Table 2: Italy male toiletries market volume: million units, 2018-23
Table 3: Italy male toiletries market category segmentation: % share, by value, 2018-2023