Kazakhstan Online Retail Market Summary, Competitive Analysis and Forecast to 2026
Summary
Online Retail in Kazakhstan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
- The Kazakhstani online retail market had total revenues of $1,520.4m in 2021, representing a compound annual growth rate (CAGR) of 29.1% between 2017 and 2021.
- Other Online Retail account for the largest proportion of sales in the Kazakhstani online retail market in 2021, sales through this channel generated $800.3m, equivalent to 52.6% of the market's overall value.
- Kazakhstan witnessed huge shift to digital payments and a sharp decline in the usage of cash. Consumers prefer seamless mobile payments while shopping, while merchants are also inclined towards digital payments.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Kazakhstan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Kazakhstan
- Leading company profiles reveal details of key online retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Kazakhstan online retail market with five year forecasts
- What was the size of the Kazakhstan online retail market by value in 2021?
- What will be the size of the Kazakhstan online retail market in 2026?
- What factors are affecting the strength of competition in the Kazakhstan online retail market?
- How has the market performed over the last five years?
- What are the main segments that make up Kazakhstan's online retail market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the main business models in the market?
- 7.3. What strategies do the leading players follow?
- 7.4. Who are the main challengers to the incumbents?
- 8 Company Profiles
- 8.1. Kaspi Bank JSC
- 8.2. Air Astana JSC
- 8.3. Wildberries.ru
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Kazakhstan online retail sector value: $ million, 2016–21
- Table 2: Kazakhstan online retail sector category segmentation: % share, by value, 2016–2021
- Table 3: Kazakhstan online retail sector category segmentation: $ million, 2016-2021
- Table 4: Kazakhstan online retail sector geography segmentation: $ million, 2021
- Table 5: Kazakhstan online retail sector distribution: % share, by value, 2021
- Table 6: Kazakhstan online retail sector value forecast: $ million, 2021–26
- Table 7: Kaspi Bank JSC: key facts
- Table 8: Kaspi Bank JSC: Annual Financial Ratios
- Table 9: Kaspi Bank JSC: Key Employees
- Table 10: Air Astana JSC: key facts
- Table 11: Air Astana JSC: Key Employees
- Table 12: Wildberries.ru: key facts
- Table 13: Wildberries.ru: Key Employees
- Table 14: Kazakhstan size of population (million), 2017–21
- Table 15: Kazakhstan exchange rate, 2017–21
- List of Figures
- Figure 1: Kazakhstan online retail sector value: $ million, 2016–21
- Figure 2: Kazakhstan online retail sector category segmentation: $ million, 2016-2021
- Figure 3: Kazakhstan online retail sector geography segmentation: % share, by value, 2021
- Figure 4: Kazakhstan online retail sector distribution: % share, by value, 2021
- Figure 5: Kazakhstan online retail sector value forecast: $ million, 2021–26
- Figure 6: Forces driving competition in the online retail sector in Kazakhstan, 2021
- Figure 7: Drivers of buyer power in the online retail sector in Kazakhstan, 2021
- Figure 8: Drivers of supplier power in the online retail sector in Kazakhstan, 2021
- Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Kazakhstan, 2021
- Figure 10: Factors influencing the threat of substitutes in the online retail sector in Kazakhstan, 2021
- Figure 11: Drivers of degree of rivalry in the online retail sector in Kazakhstan, 2021
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook