Japan Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027
Summary
Digital Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
- The Japanese digital advertising market had total revenue of $23.6 billion in 2022, representing a compound annual growth rate (CAGR) of 15.5% between 2017 and 2022.
- The desktop segment accounted for market's the largest proportion in 2022, with total revenues of $12.2 billion, equivalent to 51.7% of the market's overall value.
- According to in-house research, in 2022, Japan accounted for a share of 15.6% in the Asia-Pacific digital advertising market, The growth is attributed to changing consumer behavior, increasing consumption of digital content, and technological advancements.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the digital advertising market in Japan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Japan
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Japan digital advertising market with five year forecasts by both value and volume
- What was the size of the Japan digital advertising market by value in 2022?
- What will be the size of the Japan digital advertising market in 2027?
- What factors are affecting the strength of competition in the Japan digital advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in Japan's digital advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do leading players follow?
- 7.3. Could Japanese ecommerce companies disrupt a Google and Meta duopoly?
- 7.4. What themes are impacting the market?
- 8 Company Profiles
- 8.1. Alphabet Inc
- 8.2. Meta Platforms, Inc.
- 8.3. Amazon.com, Inc.
- 8.4. Rakuten Group Inc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Japan digital advertising market value: $ million, 2017–22
- Table 2: Japan digital advertising market category segmentation: % share, by value, 2017–2022
- Table 3: Japan digital advertising market category segmentation: $ million, 2017-2022
- Table 4: Japan digital advertising market geography segmentation: $ million, 2022
- Table 5: Japan digital advertising market value forecast: $ million, 2022–27
- Table 6: Alphabet Inc: key facts
- Table 7: Alphabet Inc: Annual Financial Ratios
- Table 8: Alphabet Inc: Key Employees
- Table 9: Meta Platforms, Inc.: key facts
- Table 10: Meta Platforms, Inc.: Annual Financial Ratios
- Table 11: Meta Platforms, Inc.: Key Employees
- Table 12: Meta Platforms, Inc.: Key Employees Continued
- Table 13: Amazon.com, Inc.: key facts
- Table 14: Amazon.com, Inc.: Annual Financial Ratios
- Table 15: Amazon.com, Inc.: Key Employees
- Table 16: Amazon.com, Inc.: Key Employees Continued
- Table 17: Rakuten Group Inc: key facts
- Table 18: Rakuten Group Inc: Annual Financial Ratios
- Table 19: Rakuten Group Inc: Key Employees
- Table 20: Rakuten Group Inc: Key Employees Continued
- Table 21: Japan size of population (million), 2018–22
- Table 22: Japan gdp (constant 2005 prices, $ billion), 2018–22
- Table 23: Japan gdp (current prices, $ billion), 2018–22
- Table 24: Japan inflation, 2018–22
- Table 25: Japan consumer price index (absolute), 2018–22
- Table 26: Japan exchange rate, 2018–22
- List of Figures
- Figure 1: Japan digital advertising market value: $ million, 2017–22
- Figure 2: Japan digital advertising market category segmentation: $ million, 2017-2022
- Figure 3: Japan digital advertising market geography segmentation: % share, by value, 2022
- Figure 4: Japan digital advertising market value forecast: $ million, 2022–27
- Figure 5: Forces driving competition in the digital advertising market in Japan, 2022
- Figure 6: Drivers of buyer power in the digital advertising market in Japan, 2022
- Figure 7: Drivers of supplier power in the digital advertising market in Japan, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Japan, 2022
- Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Japan, 2022
- Figure 10: Drivers of degree of rivalry in the digital advertising market in Japan, 2022
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