Italy Make-Up Market Summary, Competitive Analysis and Forecast, 2017-2026
Summary
Make-Up in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The make-up market consists of retail sales of eye make-up, face make-up, lip make-up and nail make-up. The eye make-up segment consists of eyeliner, eye shadow, mascara and other eye make-up products. The face make-up segment consists of blusher, foundation, face powder and other face make-up products. The lip make-up segment consists of lip liner, lipstick, lip gloss and other lip make-up products. The nail make-up segment consists of nail polish. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2021 exchange rates.
- The Italian make-up market had total revenues of $1,178.2m in 2021, representing a compound annual growth rate (CAGR) of -2.1% between 2016 and 2021.
- Market consumption volumes declined with a CAGR of -3.3% between 2016 and 2021, to reach a total of 69.6 million units in 2021.
- The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.2% for the five-year period 2021 - 2026, which is expected to drive the market to a value of $1,377.6m by the end of 2026.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the make-up market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Italy
- Leading company profiles reveal details of key make-up market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy make-up market with five year forecasts by both value and volume
- What was the size of the Italy make-up market by value in 2021?
- What will be the size of the Italy make-up market in 2026?
- What factors are affecting the strength of competition in the Italy make-up market?
- How has the market performed over the last five years?
- Who are the top competitors in Italy's make-up market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market share
- 1.8. Market rivalry
- 1.9. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Market share
- 7.2. Who are the leading players in the Italian make-up market?
- 7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2016-2021)?
- 7.4. Which companies’ market shares have suffered over the same period?
- 7.5. What are the most popular brands in the market?
- 8 Company Profiles
- 8.1. L'Oreal SA
- 8.2. KIKO SpA
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Italy make-up market value: $ million, 2016-21
- Table 2: Italy make-up market volume: million units, 2016-21
- Table 3: Italy make-up market category segmentation: % share, by value, 2016-2021
- Table 4: Italy make-up market category segmentation: $ million, 2016-2021
- Table 5: Italy make-up market geography segmentation: $ million, 2021
- Table 6: Italy make-up market distribution: % share, by value, 2021
- Table 7: Italy make-up market value forecast: $ million, 2021-26
- Table 8: Italy make-up market volume forecast: million units, 2021-26
- Table 9: Italy make-up market share: % share, by value, 2021
- Table 10: L'Oreal SA: key facts
- Table 11: L'Oreal SA: Annual Financial Ratios
- Table 12: L'Oreal SA: Key Employees
- Table 13: L'Oreal SA: Key Employees Continued
- Table 14: KIKO SpA: key facts
- Table 15: KIKO SpA: Key Employees
- Table 16: Italy size of population (million), 2017-21
- Table 17: Italy gdp (constant 2005 prices, $ billion), 2017-21
- Table 18: Italy gdp (current prices, $ billion), 2017-21
- Table 19: Italy inflation, 2017-21
- Table 20: Italy consumer price index (absolute), 2017-21
- Table 21: Italy exchange rate, 2017-21
- List of Figures
- Figure 1: Italy make-up market value: $ million, 2016-21
- Figure 2: Italy make-up market volume: million units, 2016-21
- Figure 3: Italy make-up market category segmentation: $ million, 2016-2021
- Figure 4: Italy make-up market geography segmentation: % share, by value, 2021
- Figure 5: Italy make-up market distribution: % share, by value, 2021
- Figure 6: Italy make-up market value forecast: $ million, 2021-26
- Figure 7: Italy make-up market volume forecast: million units, 2021-26
- Figure 8: Forces driving competition in the make-up market in Italy, 2021
- Figure 9: Drivers of buyer power in the make-up market in Italy, 2021
- Figure 10: Drivers of supplier power in the make-up market in Italy, 2021
- Figure 11: Factors influencing the likelihood of new entrants in the make-up market in Italy, 2021
- Figure 12: Factors influencing the threat of substitutes in the make-up market in Italy, 2021
- Figure 13: Drivers of degree of rivalry in the make-up market in Italy, 2021
- Figure 14: Italy make-up market share: % share, by value, 2021
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