Italy Personal Hygiene Market Summary, Competitive Analysis and Forecast, 2017-2026
Summary
Personal Hygiene in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The personal hygiene market consists of retail sale of anti-perspirants and deodorants, bath & shower products, and soap. The anti-perspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. The bath & shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads and salts. The soap segment consists of both bar soap and liquid soaps. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2021 exchange rates.
- The Italian personal hygiene market had total revenues of $1,513.5m in 2021, representing a compound annual growth rate (CAGR) of 2.3% between 2016 and 2021.
- Market consumption volume increased with a CAGR of 0.9% between 2016 and 2021, to reach a total of 439.2 million units in 2021.
- The performance of the market is forecast to decelerate, with an anticipated CAGR of 0.2% for the five-year period 2021 - 2026, which is expected to drive the market to a value of $1,531.5m by the end of 2026.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Italy
- Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy personal hygiene market with five year forecasts by both value and volume
- What was the size of the Italy personal hygiene market by value in 2021?
- What will be the size of the Italy personal hygiene market in 2026?
- What factors are affecting the strength of competition in the Italy personal hygiene market?
- How has the market performed over the last five years?
- What are the main segments that make up Italy's personal hygiene market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market share
- 1.8. Market rivalry
- 1.9. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Market share
- 7.2. Who are the leading players in the Italian personal hygiene market?
- 7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2016-2021)?
- 7.4. Which companies market shares have suffered over the same period?
- 7.5. What are the most popular brands in the personal hygiene market?
- 8 Company Profiles
- 8.1. Unilever Plc.
- 8.2. Bolton Group BV
- 8.3. Beiersdorf AG
- 8.4. Henkel AG & Co. KGaA
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Italy personal hygiene market value: $ million, 2016–21
- Table 2: Italy personal hygiene market volume: million units, 2016–21
- Table 3: Italy personal hygiene market category segmentation: % share, by value, 2016–2021
- Table 4: Italy personal hygiene market category segmentation: $ million, 2016-2021
- Table 5: Italy personal hygiene market geography segmentation: $ million, 2021
- Table 6: Italy personal hygiene market distribution: % share, by value, 2021
- Table 7: Italy personal hygiene market value forecast: $ million, 2021–26
- Table 8: Italy personal hygiene market volume forecast: million units, 2021–26
- Table 9: Italy personal hygiene market share: % share, by value, 2021
- Table 10: Unilever Plc.: key facts
- Table 11: Unilever Plc.: Annual Financial Ratios
- Table 12: Unilever Plc.: Key Employees
- Table 13: Bolton Group BV: key facts
- Table 14: Bolton Group BV: Key Employees
- Table 15: Beiersdorf AG: key facts
- Table 16: Beiersdorf AG: Annual Financial Ratios
- Table 17: Beiersdorf AG: Key Employees
- Table 18: Henkel AG & Co. KGaA: key facts
- Table 19: Henkel AG & Co. KGaA: Annual Financial Ratios
- Table 20: Henkel AG & Co. KGaA: Key Employees
- Table 21: Italy size of population (million), 2017–21
- Table 22: Italy gdp (constant 2005 prices, $ billion), 2017–21
- Table 23: Italy gdp (current prices, $ billion), 2017–21
- Table 24: Italy inflation, 2017–21
- Table 25: Italy consumer price index (absolute), 2017–21
- Table 26: Italy exchange rate, 2017–21
- List of Figures
- Figure 1: Italy personal hygiene market value: $ million, 2016–21
- Figure 2: Italy personal hygiene market volume: million units, 2016–21
- Figure 3: Italy personal hygiene market category segmentation: $ million, 2016-2021
- Figure 4: Italy personal hygiene market geography segmentation: % share, by value, 2021
- Figure 5: Italy personal hygiene market distribution: % share, by value, 2021
- Figure 6: Italy personal hygiene market value forecast: $ million, 2021–26
- Figure 7: Italy personal hygiene market volume forecast: million units, 2021–26
- Figure 8: Forces driving competition in the personal hygiene market in Italy, 2021
- Figure 9: Drivers of buyer power in the personal hygiene market in Italy, 2021
- Figure 10: Drivers of supplier power in the personal hygiene market in Italy, 2021
- Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Italy, 2021
- Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Italy, 2021
- Figure 13: Drivers of degree of rivalry in the personal hygiene market in Italy, 2021
- Figure 14: Italy personal hygiene market share: % share, by value, 2021
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