Italy Mobile Phones Market Summary, Competitive Analysis and Forecast to 2027
Summary
Mobile Phones in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The Mobile Phones market includes mobile phone service revenues and average minutes of use (MOU). Market values are made up of total mobile revenues containing revenues from mobile service providers and other members of the mobile service value-chain for the provision of mobile telephony services, excluding revenues from the sale of devices. Market volumes are made up of two segments: prepaid and postpaid, which consist of prepaid average monthly MOU and postpaid average monthly MOU. Minutes of use are made up from the average of voice minutes used in mobile subscriptions, including both incoming and outgoing calls, but not including M2M/IoT voice services.
- The Italian mobile phones market had total revenues of $13.0 billion in 2022, representing a negative compound annual growth rate (CAGR) of 4.1% between 2017 and 2022.
- Market consumption volume increased with a CAGR of 3.4% between 2017 and 2022, to reach a total of 1,174 average MOU in 2022.
- According to GSMA, in 2021, 3% of the country’s population was having access to a 5G network and the same is forecasted to reach 38% by 2025.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Italy
- Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy mobile phones market with five year forecasts
- What was the size of the Italy mobile phones market by value in 2022?
- What will be the size of the Italy mobile phones market in 2027?
- What factors are affecting the strength of competition in the Italy mobile phones market?
- How has the market performed over the last five years?
- What are the main segments that make up Italy's mobile phones market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market rivalry
- 1.8. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do leading players follow?
- 7.3. Have there been any significant mergers or acquisitions and partnerships in recent years?
- 8 Company Profiles
- 8.1. TIM S.p.A.
- 8.2. Vodafone Group Plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Italy mobile phones market value: $ billion, 2017–22
- Table 2: Italy mobile phones market volume: Average MOU, 2017–22
- Table 3: Italy mobile phones market category segmentation: % share, by volume, 2017–2022
- Table 4: Italy mobile phones market category segmentation: Average MOU, 2017-2022
- Table 5: Italy mobile phones market geography segmentation: $ billion, 2022
- Table 6: Italy mobile phones market value forecast: $ billion, 2022–27
- Table 7: Italy mobile phones market volume forecast: Average MOU, 2022–27
- Table 8: TIM S.p.A.: key facts
- Table 9: TIM S.p.A.: Annual Financial Ratios
- Table 10: TIM S.p.A.: Key Employees
- Table 11: TIM S.p.A.: Key Employees Continued
- Table 12: Vodafone Group Plc: key facts
- Table 13: Vodafone Group Plc: Annual Financial Ratios
- Table 14: Vodafone Group Plc: Key Employees
- Table 15: Vodafone Group Plc: Key Employees Continued
- Table 16: Wind Tre Spa: key facts
- Table 17: Wind Tre Spa: Key Employees
- Table 18: Italy size of population (million), 2018–22
- Table 19: Italy gdp (constant 2005 prices, $ billion), 2018–22
- Table 20: Italy gdp (current prices, $ billion), 2018–22
- Table 21: Italy inflation, 2018–22
- Table 22: Italy consumer price index (absolute), 2018–22
- Table 23: Italy exchange rate, 2018–22
- List of Figures
- Figure 1: Italy mobile phones market value: $ billion, 2017–22
- Figure 2: Italy mobile phones market volume: Average MOU, 2017–22
- Figure 3: Italy mobile phones market category segmentation: Average MOU, 2017-2022
- Figure 4: Italy mobile phones market geography segmentation: % share, by value, 2022
- Figure 5: Italy mobile phones market value forecast: $ billion, 2022–27
- Figure 6: Italy mobile phones market volume forecast: Average MOU, 2022–27
- Figure 7: Forces driving competition in the mobile phones market in Italy, 2022
- Figure 8: Drivers of buyer power in the mobile phones market in Italy, 2022
- Figure 9: Drivers of supplier power in the mobile phones market in Italy, 2022
- Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in Italy, 2022
- Figure 11: Factors influencing the threat of substitutes in the mobile phones market in Italy, 2022
- Figure 12: Drivers of degree of rivalry in the mobile phones market in Italy, 2022
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook