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Italy Media Market Summary, Competitive Analysis and Forecast to 2027

Best Price Guarantee Length Publisher Published Date SKU
from $350 67 Pages MarketLine February, 2023 MTLN17912283
Best Price Guarantee
Price from $350
Length 67 Pages
Publisher MarketLine
Published Date February, 2023
SKU MTLN17912283

Italy Media Market Summary, Competitive Analysis and Forecast to 2027


Summary

Media in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Italian media industry had total revenues of $17.0 billion in 2021, representing a compound annual growth rate (CAGR) of -1.7% between 2016 and 2021.
  • The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $6.5 billion, equivalent to 38% of the industry's overall value.
  • In 2021, print book production has continued to increase, with 85,551 new titles released in 2021, up 22.9% compared to the previous year.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Italy
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy media market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Italy media market by value in 2022?
  • What will be the size of the Italy media market in 2027?
  • What factors are affecting the strength of competition in the Italy media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's media market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. WPP plc
8.2. Radiotelevisione italiana SpA
8.3. Arnoldo Mondadori Editore S.p.A.
8.4. Dentsu Group Inc.
8.5. MFE-MediaForEurope N.V.
8.6. The Walt Disney Company
8.7. AT&T Inc
8.8. GEDI Gruppo Editoriale SpA
8.9. Sky Limited
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy media industry value: $ billion, 2017-22(e)
Table 2: Italy media industry category segmentation: % share, by value, 2017–2022(e)
Table 3: Italy media industry category segmentation: $ billion, 2017-2022
Table 4: Italy media industry geography segmentation: $ billion, 2022(e)
Table 5: Italy media industry value forecast: $ billion, 2022-27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: Radiotelevisione italiana SpA: key facts
Table 11: Radiotelevisione italiana SpA: Key Employees
Table 12: Arnoldo Mondadori Editore S.p.A.: key facts
Table 13: Arnoldo Mondadori Editore S.p.A.: Annual Financial Ratios
Table 14: Arnoldo Mondadori Editore S.p.A.: Key Employees
Table 15: Dentsu Group Inc.: key facts
Table 16: Dentsu Group Inc.: Annual Financial Ratios
Table 17: Dentsu Group Inc.: Key Employees
Table 18: Dentsu Group Inc.: Key Employees Continued
Table 19: MFE-MediaForEurope N.V.: key facts
Table 20: MFE-MediaForEurope N.V.: Annual Financial Ratios
Table 21: MFE-MediaForEurope N.V.: Key Employees
Table 22: The Walt Disney Company: key facts
Table 23: The Walt Disney Company: Annual Financial Ratios
Table 24: The Walt Disney Company: Key Employees
Table 25: The Walt Disney Company: Key Employees Continued
Table 26: AT&T Inc: key facts
Table 27: AT&T Inc: Annual Financial Ratios
Table 28: AT&T Inc: Key Employees
Table 29: AT&T Inc: Key Employees Continued
Table 30: GEDI Gruppo Editoriale SpA: key facts
Table 31: GEDI Gruppo Editoriale SpA: Key Employees
Table 32: Sky Limited: key facts
Table 33: Sky Limited: Key Employees
Table 34: Italy size of population (million), 2018–22
Table 35: Italy gdp (constant 2005 prices, $ billion), 2018–22
Table 36: Italy gdp (current prices, $ billion), 2018–22
Table 37: Italy inflation, 2018–22
Table 38: Italy consumer price index (absolute), 2018–22
Table 39: Italy exchange rate, 2017–21
List of Figures
Figure 1: Italy media industry value: $ billion, 2017-22(e)
Figure 2: Italy media industry category segmentation: $ billion, 2017-2022
Figure 3: Italy media industry geography segmentation: % share, by value, 2022(e)
Figure 4: Italy media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in Italy, 2022
Figure 6: Drivers of buyer power in the media industry in Italy, 2022
Figure 7: Drivers of supplier power in the media industry in Italy, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Italy, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Italy, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Italy, 2022

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