Make-Up in Italy

Make-Up in Italy


Summary

Make-Up in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The eye make-up segment consists of eyeliner, eye shadow, mascara and other eye make-up products. The face make-up segment consists of blusher, foundation, face powder and other face make-up products. The lip make-up segment consists of lip liner, lipstick, lip gloss and other lip make-up products. The nail make-up consists of nail polish. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2023 exchange rates.
  • The Italian Make-Up market had total revenues of $1,928.0 million in 2023, representing a compound annual growth rate (CAGR) of 2% between 2018 and 2023.
  • Market consumption volumes declined with a negative CAGR of 1.2% between 2018 and 2023, to reach a total of 102.6 million units in 2023.
  • The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.3% for the five-year period 2023-28, which is expected to drive the market to a value of $2,272.3 million by the end of 2028.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Italy
  • Leading company profiles reveal details of key make-up market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy make-up market with five year forecasts
Reasons to Buy
  • What was the size of the Italy make-up market by value in 2023?
  • What will be the size of the Italy make-up market in 2028?
  • What factors are affecting the strength of competition in the Italy make-up market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's make-up market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Italian make-up market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2018-2023)?
7.4. Which companies market shares have suffered in the last 5 years (2018-2023)?
7.5. What are the most popular brands in the Italian make-up market?
8 Company Profiles
8.1. L'Oreal SA
8.2. The Estee Lauder Companies Inc
8.3. KIKO SpA
8.4. Deborah Group Spa
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy make-up market value: $ million, 2018-23
Table 2: Italy make-up market volume: million units, 2018-23
Table 3: Italy make-up market category segmentation: % share, by value, 2018-2023
Table 4: Italy make-up market category segmentation: $ million, 2018-2023
Table 5: Italy make-up market geography segmentation: $ million, 2023
Table 6: Italy make-up market distribution: % share, by value, 2023
Table 7: Italy make-up market value forecast: $ million, 2023-28
Table 8: Italy make-up market volume forecast: million units, 2023-28
Table 9: Italy make-up market share: % share, by value, 2023
Table 10: L'Oreal SA: key facts
Table 11: L'Oreal SA: Annual Financial Ratios
Table 12: L'Oreal SA: Key Employees
Table 13: L'Oreal SA: Key Employees Continued
Table 14: The Estee Lauder Companies Inc: key facts
Table 15: The Estee Lauder Companies Inc: Annual Financial Ratios
Table 16: The Estee Lauder Companies Inc: Key Employees
Table 17: The Estee Lauder Companies Inc: Key Employees Continued
Table 18: KIKO SpA: key facts
Table 19: KIKO SpA: Key Employees
Table 20: Deborah Group Spa: key facts
Table 21: Deborah Group Spa: Key Employees
Table 22: Italy size of population (million), 2019-23
Table 23: Italy real gdp (constant 2010 prices, $ billion), 2019-23
Table 24: Italy gdp (current prices, $ billion), 2019-23
Table 25: Italy inflation, 2019-23
Table 26: Italy consumer price index (absolute), 2019-23
Table 27: Italy exchange rate, 2018-23
List of Figures
Figure 1: Italy make-up market value: $ million, 2018-23
Figure 2: Italy make-up market volume: million units, 2018-23
Figure 3: Italy make-up market category segmentation: $ million, 2018-2023
Figure 4: Italy make-up market geography segmentation: % share, by value, 2023
Figure 5: Italy make-up market distribution: % share, by value, 2023
Figure 6: Italy make-up market value forecast: $ million, 2023-28
Figure 7: Italy make-up market volume forecast: million units, 2023-28
Figure 8: Forces driving competition in the make-up market in Italy, 2023
Figure 9: Drivers of buyer power in the make-up market in Italy, 2023
Figure 10: Drivers of supplier power in the make-up market in Italy, 2023
Figure 11: Factors influencing the likelihood of new entrants in the make-up market in Italy, 2023
Figure 12: Factors influencing the threat of substitutes in the make-up market in Italy, 2023
Figure 13: Drivers of degree of rivalry in the make-up market in Italy, 2023
Figure 14: Italy make-up market share: % share, by value, 2023

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