Household Products in Germany
Summary
Household Products in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2023 exchange rates.
- The German Household Products market had total revenues of $15,554.1 million in 2023, representing a compound annual growth rate (CAGR) of 0.3% between 2018 and 2023.
- Market consumption volumes declined with a CAGR of -1.5% between 2018 and 2023, to reach a total of 3,555.4 million units in 2023.
- The performance of the market is forecast to accelerate, with an anticipated CAGR of 2.8% for the five-year period 2023 - 2028, which is expected to drive the market to a value of $17,892.3 million by the end of 2028.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Germany
- Leading company profiles reveal details of key household products market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany household products market with five year forecasts
- What was the size of the Germany household products market by value in 2023?
- What will be the size of the Germany household products market in 2028?
- What factors are affecting the strength of competition in the Germany household products market?
- How has the market performed over the last five years?
- What are the main segments that make up Germany's household products market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market share
- 1.8. Market rivalry
- 1.9. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Market share
- 7.2. Who are the leading players in the German household products market?
- 7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2018-2023)?
- 7.4. Which companies market shares have suffered in the last 5 years (2018-2023)?
- 7.5. What are the most popular brands in the German household products market?
- 8 Company Profiles
- 8.1. Henkel AG & Co. KGaA
- 8.2. The Procter & Gamble Co
- 8.3. Essity AB
- 8.4. Reckitt Benckiser Group plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Germany household products market value: $ million, 2018-23
- Table 2: Germany household products market volume: million units, 2018-23
- Table 3: Germany household products market category segmentation: % share, by value, 2018-2023
- Table 4: Germany household products market category segmentation: $ million, 2018-2023
- Table 5: Germany household products market geography segmentation: $ million, 2023
- Table 6: Germany household products market distribution: % share, by value, 2023
- Table 7: Germany household products market value forecast: $ million, 2023-28
- Table 8: Germany household products market volume forecast: million units, 2023-28
- Table 9: Germany household products market share: % share, by value, 2023
- Table 10: Henkel AG & Co. KGaA: key facts
- Table 11: Henkel AG & Co. KGaA: Annual Financial Ratios
- Table 12: Henkel AG & Co. KGaA: Key Employees
- Table 13: The Procter & Gamble Co: key facts
- Table 14: The Procter & Gamble Co: Annual Financial Ratios
- Table 15: The Procter & Gamble Co: Key Employees
- Table 16: The Procter & Gamble Co: Key Employees Continued
- Table 17: Essity AB: key facts
- Table 18: Essity AB: Annual Financial Ratios
- Table 19: Essity AB: Key Employees
- Table 20: Essity AB: Key Employees Continued
- Table 21: Reckitt Benckiser Group plc: key facts
- Table 22: Reckitt Benckiser Group plc: Annual Financial Ratios
- Table 23: Reckitt Benckiser Group plc: Key Employees
- Table 24: Germany size of population (million), 2019-23
- Table 25: Germany gdp (constant 2005 prices, $ billion), 2019-23
- Table 26: Germany gdp (current prices, $ billion), 2019-23
- Table 27: Germany inflation, 2019-23
- Table 28: Germany consumer price index (absolute), 2019-23
- Table 29: Germany exchange rate, 2019-23
- List of Figures
- Figure 1: Germany household products market value: $ million, 2018-23
- Figure 2: Germany household products market volume: million units, 2018-23
- Figure 3: Germany household products market category segmentation: $ million, 2018-2023
- Figure 4: Germany household products market geography segmentation: % share, by value, 2023
- Figure 5: Germany household products market distribution: % share, by value, 2023
- Figure 6: Germany household products market value forecast: $ million, 2023-28
- Figure 7: Germany household products market volume forecast: million units, 2023-28
- Figure 8: Forces driving competition in the household products market in Germany, 2023
- Figure 9: Drivers of buyer power in the household products market in Germany, 2023
- Figure 10: Drivers of supplier power in the household products market in Germany, 2023
- Figure 11: Factors influencing the likelihood of new entrants in the household products market in Germany, 2023
- Figure 12: Factors influencing the threat of substitutes in the household products market in Germany, 2023
- Figure 13: Drivers of degree of rivalry in the household products market in Germany, 2023
- Figure 14: Germany household products market share: % share, by value, 2023
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