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Household Products in China

Publisher MarketLine
Published Jun 05, 2025
Length 39 Pages
SKU # MTLN20303883

Description

Household Products in China

Summary

Household Products in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The household products market includes retail sales of textile washing products, tissue & hygiene, dishwashing products, general purpose cleaners, insecticides, and others. The scope of others includes air fresheners, bleach, furniture & floor polish, shoe polish, scouring products and toilet care. Market volume represents retail sales volume. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2024 exchange rates.
  • The Chinese household products market recorded revenues of $49,261.4 million in 2024, representing a compound annual growth rate (CAGR) of 8.0% between 2019-24.
  • Market consumption volume increased with a CAGR of 5.9% between 2019-24, reaching a total of 20,161.8 million units in 2024.
  • The robust growth of the Chinese household products market during 2019-24 can be attributed to the rapid urbanization, rising disposable incomes, and an expanding middle class with evolving lifestyle preferences.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in China
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China household products market with five year forecasts
Reasons to Buy
  • What was the size of the China household products market by value in 2024?
  • What will be the size of the China household products market in 2029?
  • What factors are affecting the strength of competition in the China household products market?
  • How has the market performed over the last five years?
  • Who are the top competitors in China's household products market?

Table of Contents

39 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Chinese household products market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period?
7.5. What are the most popular brands in the Chinese household products market?
8 Company Profiles
8.1. Essity AB
8.2. Guangzhou Liby Enterprise Group Co Ltd
8.3. Nice Group Co., Ltd.
8.4. Hengan International Group Co Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. About MarketLine
List of Tables
Table 1: China household products market value: $ million, 2019-24
Table 2: China household products market volume: million units, 2019-24
Table 3: China household products market category segmentation: % share, by value, 2019-24
Table 4: China household products market category segmentation: $ million, 2019-24
Table 5: China household products market geography segmentation: $ million, 2024
Table 6: China household products market distribution: % share, by value, 2024
Table 7: China household products market value forecast: $ million, 2024-29
Table 8: China household products market volume forecast: million units, 2024-29
Table 9: China household products market share: % share, by value, 2024
Table 10: Essity AB: Key Facts
Table 11: Essity AB: Annual Financial Ratios
Table 12: Essity AB: Key Employees
Table 13: Guangzhou Liby Enterprise Group Co Ltd: Key Facts
Table 14: Nice Group Co., Ltd.: Key Facts
Table 15: Nice Group Co., Ltd.: Key Employees
Table 16: Hengan International Group Co Ltd: Key Facts
Table 17: Hengan International Group Co Ltd: Annual Financial Ratios
Table 18: Hengan International Group Co Ltd: Key Employees
Table 19: China Size of Population (Million), 2020-24
Table 20: China Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: China GDP (Current Prices, $ Billion), 2020-24
Table 22: China Inflation, 2020-24
Table 23: China Consumer Price Index (Absolute), 2020-24
Table 24: China Exchange Rate, 2019-24
List of Figures
Figure 1: China household products market value: $ million, 2019-24
Figure 2: China household products market volume: million units, 2019-24
Figure 3: China household products market category segmentation: $ million, 2019-24
Figure 4: China household products market geography segmentation: % share, by value, 2024
Figure 5: China household products market distribution: % share, by value, 2024
Figure 6: China household products market value forecast: $ million, 2024-29
Figure 7: China household products market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the household products market in China, 2024
Figure 9: Drivers of buyer power in the household products market in China, 2024
Figure 10: Drivers of supplier power in the household products market in China, 2024
Figure 11: Factors influencing the likelihood of new entrants in the household products market in China, 2024
Figure 12: Factors influencing the threat of substitutes in the household products market in China, 2024
Figure 13: Drivers of degree of rivalry in the household products market in China, 2024
Figure 14: China household products market share: % share, by value, 2024

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