Household Products in Australia
Summary
Household Products in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2023 exchange rates.
- The Australian Household Products market had total revenues of $4,978.6 million in 2023, representing a compound annual growth rate (CAGR) of 2.1% between 2018 and 2023.
- Market consumption volume increased with a CAGR of 0.6% between 2018 and 2023, to reach a total of 819.8 million units in 2023.
- The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.4% for the five-year period 2023 - 2028, which is expected to drive the market to a value of $5,892.4 million by the end of 2028.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the household products market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Australia
- Leading company profiles reveal details of key household products market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia household products market with five year forecasts by both value and volume
- What was the size of the Australia household products market by value in 2023?
- What will be the size of the Australia household products market in 2028?
- What factors are affecting the strength of competition in the Australia household products market?
- How has the market performed over the last five years?
- How large is Australia’s household products market in relation to its regional counterparts?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market share
- 1.8. Market rivalry
- 1.9. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Market share
- 7.2. Who are the leading players in the Australian household products market??
- 7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2018-2023)?
- 7.4. Which companies market shares have suffered in the last 5 years (2018-2023)?
- 7.5. What are the most popular brands in the Australian household products market?
- 8 Company Profiles
- 8.1. Reckitt Benckiser Group plc
- 8.2. Essity AB
- 8.3. Kimberly-Clark Corp
- 8.4. ABC Tissue Products Pty Ltd
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Australia household products market value: $ million, 2018-23
- Table 2: Australia household products market volume: million units, 2018-23
- Table 3: Australia household products market category segmentation: % share, by value, 2018-2023
- Table 4: Australia household products market category segmentation: $ million, 2018-2023
- Table 5: Australia household products market geography segmentation: $ million, 2023
- Table 6: Australia household products market distribution: % share, by value, 2023
- Table 7: Australia household products market value forecast: $ million, 2023-28
- Table 8: Australia household products market volume forecast: million units, 2023-28
- Table 9: Australia household products market share: % share, by value, 2023
- Table 10: Reckitt Benckiser Group plc: key facts
- Table 11: Reckitt Benckiser Group plc: Annual Financial Ratios
- Table 12: Reckitt Benckiser Group plc: Key Employees
- Table 13: Essity AB: key facts
- Table 14: Essity AB: Annual Financial Ratios
- Table 15: Essity AB: Key Employees
- Table 16: Essity AB: Key Employees Continued
- Table 17: Kimberly-Clark Corp: key facts
- Table 18: Kimberly-Clark Corp: Annual Financial Ratios
- Table 19: Kimberly-Clark Corp: Key Employees
- Table 20: Kimberly-Clark Corp: Key Employees Continued
- Table 21: ABC Tissue Products Pty Ltd: key facts
- Table 22: ABC Tissue Products Pty Ltd: Key Employees
- Table 23: Australia size of population (million), 2019-23
- Table 24: Australia gdp (constant 2005 prices, $ billion), 2019-23
- Table 25: Australia gdp (current prices, $ billion), 2019-23
- Table 26: Australia inflation, 2019-23
- Table 27: Australia consumer price index (absolute), 2019-23
- Table 28: Australia exchange rate, 2019-23
- List of Figures
- Figure 1: Australia household products market value: $ million, 2018-23
- Figure 2: Australia household products market volume: million units, 2018-23
- Figure 3: Australia household products market category segmentation: $ million, 2018-2023
- Figure 4: Australia household products market geography segmentation: % share, by value, 2023
- Figure 5: Australia household products market distribution: % share, by value, 2023
- Figure 6: Australia household products market value forecast: $ million, 2023-28
- Figure 7: Australia household products market volume forecast: million units, 2023-28
- Figure 8: Forces driving competition in the household products market in Australia, 2023
- Figure 9: Drivers of buyer power in the household products market in Australia, 2023
- Figure 10: Drivers of supplier power in the household products market in Australia, 2023
- Figure 11: Factors influencing the likelihood of new entrants in the household products market in Australia, 2023
- Figure 12: Factors influencing the threat of substitutes in the household products market in Australia, 2023
- Figure 13: Drivers of degree of rivalry in the household products market in Australia, 2023
- Figure 14: Australia household products market share: % share, by value, 2023
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