Haircare in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
The haircare market consists of retail sales of conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 exchange rates
The US Haircare market had total revenues of $13,759.0 million in 2023, representing a compound annual growth rate (CAGR) of 6.2% between 2018 and 2023.
Market consumption volume increased with a CAGR of 2.3% between 2018 and 2023, to reach a total of 1,702.8 million units in 2023.
The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.8% for the five-year period 2023-28, which is expected to drive the market to a value of $17,387.1 million by the end of 2028.
Scope
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in the United States
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in the United States
Leading company profiles reveal details of key haircare market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the United States haircare market with five year forecasts
Reasons to Buy
What was the size of the United States haircare market by value in 2023?
What will be the size of the United States haircare market in 2028?
What factors are affecting the strength of competition in the United States haircare market?
How has the market performed over the last five years?
What are the main segments that make up the United States's haircare market?
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the US haircare market?
7.3. Which companies have been most successful in increasing their market shares between 2018-23?
7.4. Which companies market shares have suffered between 2018-23?
7.5. What are the most popular brands in the US haircare market?
8 Company Profiles
8.1. L'Oreal SA
8.2. Unilever Plc.
8.3. Wella AG
8.4. The Procter & Gamble Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United States haircare market value: $ million, 2018-23
Table 2: United States haircare market volume: million units, 2018-23
Table 3: United States haircare market category segmentation: % share, by value, 2018-23
Table 4: United States haircare market category segmentation: $ million, 2018-23
Table 5: United States haircare market geography segmentation: $ million, 2023
Table 6: United States haircare market distribution: % share, by value, 2023
Table 7: United States haircare market value forecast: $ million, 2023-28
Table 8: United States haircare market volume forecast: million units, 2023-28
Table 9: United States haircare market share: % share, by value, 2023
Table 10: L'Oreal SA: Key Facts
Table 11: L'Oreal SA: Annual Financial Ratios
Table 12: L'Oreal SA: Key Employees
Table 13: L'Oreal SA: Key Employees Continued
Table 14: Unilever Plc.: Key Facts
Table 15: Unilever Plc.: Annual Financial Ratios
Table 16: Unilever Plc.: Key Employees
Table 17: Wella AG: Key Facts
Table 18: Wella AG: Key Employees
Table 19: The Procter & Gamble Co: Key Facts
Table 20: The Procter & Gamble Co: Annual Financial Ratios
Table 21: The Procter & Gamble Co: Key Employees
Table 22: The Procter & Gamble Co: Key Employees Continued
Table 23: United States Size of Population (million), 2019-23
Table 24: United States Real GDP (constant 2010 prices, $ billion), 2019-23
Table 25: United States GDP (current prices, $ billion), 2019-23
Table 26: United States Inflation, 2019-23
Table 27: United States Consumer Price Index (absolute), 2019-23
Table 28: United States Exchange Rate, 2018-23
List of Figures
Figure 1: United States haircare market value: $ million, 2018-23
Figure 2: United States haircare market volume: million units, 2018-23
Figure 3: United States haircare market category segmentation: $ million, 2018-23
Figure 4: United States haircare market geography segmentation: % share, by value, 2023
Figure 5: United States haircare market distribution: % share, by value, 2023
Figure 6: United States haircare market value forecast: $ million, 2023-28
Figure 7: United States haircare market volume forecast: million units, 2023-28
Figure 8: Forces driving competition in the haircare market in the United States, 2023
Figure 9: Drivers of buyer power in the haircare market in the United States, 2023
Figure 10: Drivers of supplier power in the haircare market in the United States, 2023
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in the United States, 2023
Figure 12: Factors influencing the threat of substitutes in the haircare market in the United States, 2023
Figure 13: Drivers of degree of rivalry in the haircare market in the United States, 2023
Figure 14: United States haircare market share: % share, by value, 2023