Global Digital Advertising
Summary
Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
- The global digital advertising market registered revenues of $421,551.3 million in 2023, representing a compound annual growth rate (CAGR) of 9.3% between 2018 and 2023.
- The mobile segment accounted for the market's largest proportion in 2023, with total revenues of $302,924.6 million, equivalent to 71.9% of the market's overall value.
- Market growth is being driven by changing consumer behavior, increased consumption of digital content, and technological advancements.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in the global
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global digital advertising market
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Global digital advertising market with five year forecasts by both value and volume
- What was the size of the Global digital advertising market by value in 2023?
- What will be the size of the Global digital advertising market in 2028?
- What factors are affecting the strength of competition in the Global digital advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in the global's digital advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the strengths and strategies of the players?
- 7.3. What are the most recent market developments?
- 7.4. What themes are impacting the market?
- 8 Company Profiles
- 8.1. Microsoft Corporation
- 8.2. Meta Platforms, Inc.
- 8.3. Tencent Holdings Limited
- 8.4. Baidu, Inc.
- 8.5. Publicis Groupe SA
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Global digital advertising market value: $ million, 2018-23
- Table 2: Global digital advertising market category segmentation: % share, by value, 2018-2023
- Table 3: Global digital advertising market category segmentation: $ million, 2018-2023
- Table 4: Global digital advertising market geography segmentation: $ million, 2023
- Table 5: Global digital advertising market value forecast: $ million, 2023-28
- Table 6: Microsoft Corporation: key facts
- Table 7: Microsoft Corporation: Annual Financial Ratios
- Table 8: Microsoft Corporation: Key Employees
- Table 9: Microsoft Corporation: Key Employees Continued
- Table 10: Meta Platforms, Inc.: key facts
- Table 11: Meta Platforms, Inc.: Annual Financial Ratios
- Table 12: Meta Platforms, Inc.: Key Employees
- Table 13: Meta Platforms, Inc.: Key Employees Continued
- Table 14: Tencent Holdings Limited: key facts
- Table 15: Tencent Holdings Limited: Annual Financial Ratios
- Table 16: Tencent Holdings Limited: Key Employees
- Table 17: Tencent Holdings Limited: Key Employees Continued
- Table 18: Baidu, Inc.: key facts
- Table 19: Baidu, Inc.: Annual Financial Ratios
- Table 20: Baidu, Inc.: Key Employees
- Table 21: Publicis Groupe SA: key facts
- Table 22: Publicis Groupe SA: Annual Financial Ratios
- Table 23: Publicis Groupe SA: Key Employees
- Table 24: Publicis Groupe SA: Key Employees Continued
- Table 25: Publicis Groupe SA: Key Employees Continued
- Table 26: Publicis Groupe SA: Key Employees Continued
- Table 27: Global exchange rate, 2019-23
- List of Figures
- Figure 1: Global digital advertising market value: $ million, 2018-23
- Figure 2: Global digital advertising market category segmentation: $ million, 2018-2023
- Figure 3: Global digital advertising market geography segmentation: % share, by value, 2023
- Figure 4: Global digital advertising market value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the global digital advertising market, 2023
- Figure 6: Drivers of buyer power in the global digital advertising market, 2023
- Figure 7: Drivers of supplier power in the global digital advertising market, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2023
- Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2023
- Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2023
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook