Global Advertising Market Summary, Competitive Analysis and Forecast to 2027
Summary
Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
- The global advertising industry had total revenues of $711,126.2 million in 2022, representing a compound annual growth rate (CAGR) of 2.6% between 2017 and 2022.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2022, with total revenues of $167,836.6 million, equivalent to 23.6% of the industry's overall value.
- According to the University of Michigan, the consumer confidence index in the US stood at 67 in February 2023, up from 64.9 in the previous month.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the global
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Global advertising market with five year forecasts by both value and volume
- What was the size of the Global advertising market by value in 2022?
- What will be the size of the Global advertising market in 2027?
- What factors are affecting the strength of competition in the Global advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in the global's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. What has been the rationale behind recent strategic partnerships and M&A activity?
- 8 Company Profiles
- 8.1. Dentsu Group Inc.
- 8.2. The Interpublic Group of Companies, Inc.
- 8.3. Publicis Groupe SA
- 8.4. WPP plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Global advertising industry value: $ million, 2017–22
- Table 2: Global advertising industry category segmentation: % share, by value, 2017–2022
- Table 3: Global advertising industry category segmentation: $ million, 2017-2022
- Table 4: Global advertising industry geography segmentation: $ million, 2022
- Table 5: Global advertising industry value forecast: $ million, 2022–27
- Table 6: Dentsu Group Inc.: key facts
- Table 7: Dentsu Group Inc.: Annual Financial Ratios
- Table 8: Dentsu Group Inc.: Key Employees
- Table 9: Dentsu Group Inc.: Key Employees Continued
- Table 10: Dentsu Group Inc.: Key Employees Continued
- Table 11: The Interpublic Group of Companies, Inc.: key facts
- Table 12: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 13: The Interpublic Group of Companies, Inc.: Key Employees
- Table 14: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 15: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 16: Publicis Groupe SA: key facts
- Table 17: Publicis Groupe SA: Annual Financial Ratios
- Table 18: Publicis Groupe SA: Key Employees
- Table 19: Publicis Groupe SA: Key Employees Continued
- Table 20: Publicis Groupe SA: Key Employees Continued
- Table 21: Publicis Groupe SA: Key Employees Continued
- Table 22: WPP plc: key facts
- Table 23: WPP plc: Annual Financial Ratios
- Table 24: WPP plc: Key Employees
- Table 25: WPP plc: Key Employees Continued
- Table 26: Global exchange rate, 2018–22
- List of Figures
- Figure 1: Global advertising industry value: $ million, 2017–22
- Figure 2: Global advertising industry category segmentation: $ million, 2017-2022
- Figure 3: Global advertising industry geography segmentation: % share, by value, 2022
- Figure 4: Global advertising industry value forecast: $ million, 2022–27
- Figure 5: Forces driving competition in the global advertising industry, 2022
- Figure 6: Drivers of buyer power in the global advertising industry, 2022
- Figure 7: Drivers of supplier power in the global advertising industry, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2022
- Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2022
- Figure 10: Drivers of degree of rivalry in the global advertising industry, 2022
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