Germany Online Retail Market Summary, Competitive Analysis and Forecast to 2026
Summary
Online Retail in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
- The German online retail market had total revenues of $120,847.9m in 2021, representing a compound annual growth rate (CAGR) of 16.7% between 2017 and 2021.
- Online Specialists account for the largest proportion of sales in the German online retail market in 2021, sales through this channel generated $63,629.1m, equivalent to 52.7% of the market's overall value.
- The COVID-19 pandemic has further accelerated the online retail in Germany, as wary consumers are increasingly using online channel for purchases to avoid getting exposed to disease vectors, a trend that continues beyond pandemic.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Germany
- Leading company profiles reveal details of key online retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany online retail market with five year forecasts
- What was the size of the Germany online retail market by value in 2021?
- What will be the size of the Germany online retail market in 2026?
- What factors are affecting the strength of competition in the Germany online retail market?
- How has the market performed over the last five years?
- What are the main segments that make up Germany's online retail market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the main business models in the market?
- 7.3. What strategies do the leading players follow?
- 7.4. Who are the main challengers to the incumbents?
- 7.5. What is the biggest disruption in the sector?
- 8 Company Profiles
- 8.1. Amazon.com, Inc.
- 8.2. Zalando SE
- 8.3. MediaMarktSaturn Retail Group
- 8.4. Lidl Dienstleistung GmbH & Co KG
- 8.5. notebooksbilliger.de AG
- 8.6. Otto GmbH & Co KG
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Germany online retail sector value: $ million, 2016–21
- Table 2: Germany online retail sector category segmentation: % share, by value, 2016–2021
- Table 3: Germany online retail sector category segmentation: $ million, 2016-2021
- Table 4: Germany online retail sector geography segmentation: $ million, 2021
- Table 5: Germany online retail sector distribution: % share, by value, 2021
- Table 6: Germany online retail sector value forecast: $ million, 2021–26
- Table 7: Amazon.com, Inc.: key facts
- Table 8: Amazon.com, Inc.: Annual Financial Ratios
- Table 9: Amazon.com, Inc.: Key Employees
- Table 10: Amazon.com, Inc.: Key Employees Continued
- Table 11: Zalando SE: key facts
- Table 12: Zalando SE: Annual Financial Ratios
- Table 13: Zalando SE: Key Employees
- Table 14: MediaMarktSaturn Retail Group: key facts
- Table 15: MediaMarktSaturn Retail Group: Key Employees
- Table 16: Lidl Dienstleistung GmbH & Co KG: key facts
- Table 17: Lidl Dienstleistung GmbH & Co KG: Key Employees
- Table 18: notebooksbilliger.de AG: key facts
- Table 19: notebooksbilliger.de AG: Key Employees
- Table 20: Otto GmbH & Co KG: key facts
- Table 21: Otto GmbH & Co KG: Key Employees
- Table 22: Germany size of population (million), 2017–21
- Table 23: Germany gdp (constant 2005 prices, $ billion), 2017–21
- Table 24: Germany gdp (current prices, $ billion), 2017–21
- Table 25: Germany inflation, 2017–21
- Table 26: Germany consumer price index (absolute), 2017–21
- Table 27: Germany exchange rate, 2017–21
- List of Figures
- Figure 1: Germany online retail sector value: $ million, 2016–21
- Figure 2: Germany online retail sector category segmentation: $ million, 2016-2021
- Figure 3: Germany online retail sector geography segmentation: % share, by value, 2021
- Figure 4: Germany online retail sector distribution: % share, by value, 2021
- Figure 5: Germany online retail sector value forecast: $ million, 2021–26
- Figure 6: Forces driving competition in the online retail sector in Germany, 2021
- Figure 7: Drivers of buyer power in the online retail sector in Germany, 2021
- Figure 8: Drivers of supplier power in the online retail sector in Germany, 2021
- Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Germany, 2021
- Figure 10: Factors influencing the threat of substitutes in the online retail sector in Germany, 2021
- Figure 11: Drivers of degree of rivalry in the online retail sector in Germany, 2021
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