Finland Online Retail Market Summary, Competitive Analysis and Forecast to 2026
Summary
Online Retail in Finland industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
- The Finnish online retail market had total revenues of $7,227.2m in 2021, representing a compound annual growth rate (CAGR) of 14.7% between 2017 and 2021.
- Online Specialists account for the largest proportion of sales in the Finnish online retail market in 2021, sales through this channel generated $4,141.3m, equivalent to 57.3% of the market's overall value.
- The COVID-19 pandemic has increased online sales, especially in older age groups. In 2019, 65% of the 18–74 demographic bought products online; in 2020 it increased to 73.2%. While in the past eight years, the share of ecommerce consumers in the age group 65–74 nearly doubled. It tripled in the 75–89 age group, but remained well below younger demographics as a percentage of total online activity according to the data published by International Trade Association.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Finland
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Finland
- Leading company profiles reveal details of key online retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Finland online retail market with five year forecasts
- What was the size of the Finland online retail market by value in 2021?
- What will be the size of the Finland online retail market in 2026?
- What factors are affecting the strength of competition in the Finland online retail market?
- How has the market performed over the last five years?
- What are the main segments that make up Finland's online retail market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the main business models in the market?
- 7.3. What strategies do the leading players follow?
- 7.4. Who are the main challengers to the incumbents?
- 8 Company Profiles
- 8.1. Zalando SE
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Finland online retail sector value: $ million, 2016–21
- Table 2: Finland online retail sector category segmentation: % share, by value, 2016–2021
- Table 3: Finland online retail sector category segmentation: $ million, 2016-2021
- Table 4: Finland online retail sector geography segmentation: $ million, 2021
- Table 5: Finland online retail sector distribution: % share, by value, 2021
- Table 6: Finland online retail sector value forecast: $ million, 2021–26
- Table 7: Zalando SE: key facts
- Table 8: Zalando SE: Annual Financial Ratios
- Table 9: Zalando SE: Key Employees
- Table 10: Finland size of population (million), 2017–21
- Table 11: Finland gdp (constant 2005 prices, $ billion), 2017–21
- Table 12: Finland gdp (current prices, $ billion), 2017–21
- Table 13: Finland inflation, 2017–21
- Table 14: Finland consumer price index (absolute), 2017–21
- Table 15: Finland exchange rate, 2017–21
- List of Figures
- Figure 1: Finland online retail sector value: $ million, 2016–21
- Figure 2: Finland online retail sector category segmentation: $ million, 2016-2021
- Figure 3: Finland online retail sector geography segmentation: % share, by value, 2021
- Figure 4: Finland online retail sector distribution: % share, by value, 2021
- Figure 5: Finland online retail sector value forecast: $ million, 2021–26
- Figure 6: Forces driving competition in the online retail sector in Finland, 2021
- Figure 7: Drivers of buyer power in the online retail sector in Finland, 2021
- Figure 8: Drivers of supplier power in the online retail sector in Finland, 2021
- Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Finland, 2021
- Figure 10: Factors influencing the threat of substitutes in the online retail sector in Finland, 2021
- Figure 11: Drivers of degree of rivalry in the online retail sector in Finland, 2021
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