Digital Advertising in the United States
Summary
Digital Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
- The US digital advertising market registered revenues of $187,864.2 million in 2023, representing a compound annual growth rate (CAGR) of 11.9% between 2018 and 2023.
- The mobile segment accounted for the market's largest proportion in 2023, with total revenues of $135,831.8 million, equivalent to 72.3% of the market's overall value.
- The US dominated the North American digital advertising market, accounting for the largest share of 93.4% in 2023.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in the United States
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States digital advertising market with five year forecasts by both value and volume
- What was the size of the United States digital advertising market by value in 2023?
- What will be the size of the United States digital advertising market in 2028?
- What factors are affecting the strength of competition in the United States digital advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in the United States's digital advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the strengths and strategies of the players?
- 7.3. What themes are impacting the market?
- 8 Company Profiles
- 8.1. Alphabet Inc
- 8.2. Meta Platforms, Inc.
- 8.3. Paramount Global Inc
- 8.4. Apple Inc
- 8.5. Amazon.com, Inc.
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: United States digital advertising market value: $ million, 2018-23
- Table 2: United States digital advertising market category segmentation: % share, by value, 2018-2023
- Table 3: United States digital advertising market category segmentation: $ million, 2018-2023
- Table 4: United States digital advertising market geography segmentation: $ million, 2023
- Table 5: United States digital advertising market value forecast: $ million, 2023-28
- Table 6: Alphabet Inc: key facts
- Table 7: Alphabet Inc: Annual Financial Ratios
- Table 8: Alphabet Inc: Key Employees
- Table 9: Meta Platforms, Inc.: key facts
- Table 10: Meta Platforms, Inc.: Annual Financial Ratios
- Table 11: Meta Platforms, Inc.: Key Employees
- Table 12: Meta Platforms, Inc.: Key Employees Continued
- Table 13: Paramount Global Inc: key facts
- Table 14: Paramount Global Inc: Annual Financial Ratios
- Table 15: Paramount Global Inc: Key Employees
- Table 16: Paramount Global Inc: Key Employees Continued
- Table 17: Paramount Global Inc: Key Employees Continued
- Table 18: Apple Inc: key facts
- Table 19: Apple Inc: Annual Financial Ratios
- Table 20: Apple Inc: Key Employees
- Table 21: Apple Inc: Key Employees Continued
- Table 22: Amazon.com, Inc.: key facts
- Table 23: Amazon.com, Inc.: Annual Financial Ratios
- Table 24: Amazon.com, Inc.: Key Employees
- Table 25: Amazon.com, Inc.: Key Employees Continued
- Table 26: United States size of population (million), 2019-23
- Table 27: United States gdp (constant 2005 prices, $ billion), 2019-23
- Table 28: United States gdp (current prices, $ billion), 2019-23
- Table 29: United States inflation, 2019-23
- Table 30: United States consumer price index (absolute), 2019-23
- Table 31: United States exchange rate, 2019-23
- List of Figures
- Figure 1: United States digital advertising market value: $ million, 2018-23
- Figure 2: United States digital advertising market category segmentation: $ million, 2018-2023
- Figure 3: United States digital advertising market geography segmentation: % share, by value, 2023
- Figure 4: United States digital advertising market value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the digital advertising market in the United States, 2023
- Figure 6: Drivers of buyer power in the digital advertising market in the United States, 2023
- Figure 7: Drivers of supplier power in the digital advertising market in the United States, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2023
- Figure 9: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2023
- Figure 10: Drivers of degree of rivalry in the digital advertising market in the United States, 2023
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