Digital Advertising in South Africa
Summary
Digital Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
- The South African digital advertising market registered revenues of $1,834 million in 2023, representing a compound annual growth rate (CAGR) of 15.9% between 2018 and 2023.
- The mobile segment accounted for the market's largest proportion in 2023, with total revenues of $979.3 million, equivalent to 53.4% of the market's overall value.
- Market growth is being driven by changing consumer behavior, increased consumption of digital content, and technological advancements.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in South Africa
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa digital advertising market with five year forecasts
- What was the size of the South Africa digital advertising market by value in 2023?
- What will be the size of the South Africa digital advertising market in 2028?
- What factors are affecting the strength of competition in the South Africa digital advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in South Africa's digital advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the strengths and strategies of the players?
- 7.3. What themes are impacting the market?
- 8 Company Profiles
- 8.1. Alphabet Inc
- 8.2. Meta Platforms, Inc.
- 8.3. Microsoft Corporation
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: South Africa digital advertising market value: $ million, 2018-23
- Table 2: South Africa digital advertising market category segmentation: % share, by value, 2018-2023
- Table 3: South Africa digital advertising market category segmentation: $ million, 2018-2023
- Table 4: South Africa digital advertising market geography segmentation: $ million, 2023
- Table 5: South Africa digital advertising market value forecast: $ million, 2023-28
- Table 6: Alphabet Inc: key facts
- Table 7: Alphabet Inc: Annual Financial Ratios
- Table 8: Alphabet Inc: Key Employees
- Table 9: Meta Platforms, Inc.: key facts
- Table 10: Meta Platforms, Inc.: Annual Financial Ratios
- Table 11: Meta Platforms, Inc.: Key Employees
- Table 12: Meta Platforms, Inc.: Key Employees Continued
- Table 13: Microsoft Corporation: key facts
- Table 14: Microsoft Corporation: Annual Financial Ratios
- Table 15: Microsoft Corporation: Key Employees
- Table 16: Microsoft Corporation: Key Employees Continued
- Table 17: South Africa size of population (million), 2019-23
- Table 18: South Africa gdp (constant 2005 prices, $ billion), 2019-23
- Table 19: South Africa gdp (current prices, $ billion), 2019-23
- Table 20: South Africa inflation, 2019-23
- Table 21: South Africa consumer price index (absolute), 2019-23
- Table 22: South Africa exchange rate, 2019-23
- List of Figures
- Figure 1: South Africa digital advertising market value: $ million, 2018-23
- Figure 2: South Africa digital advertising market category segmentation: $ million, 2018-2023
- Figure 3: South Africa digital advertising market geography segmentation: % share, by value, 2023
- Figure 4: South Africa digital advertising market value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the digital advertising market in South Africa, 2023
- Figure 6: Drivers of buyer power in the digital advertising market in South Africa, 2023
- Figure 7: Drivers of supplier power in the digital advertising market in South Africa, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in South Africa, 2023
- Figure 9: Factors influencing the threat of substitutes in the digital advertising market in South Africa, 2023
- Figure 10: Drivers of degree of rivalry in the digital advertising market in South Africa, 2023
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