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Digital Advertising in South Africa

Publisher MarketLine
Published Dec 31, 2025
Length 42 Pages
SKU # MTLN20937008

Description

Digital Advertising in South Africa

Summary

Digital Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The South African digital advertising market recorded revenues of $2.0 billion in 2024, representing a compound annual growth rate (CAGR) of 15.8% between 2019 and 2024.
  • The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $1.1 billion, equivalent to 53.9% of the market's overall value.
  • In 2024, the South African digital advertising market recorded an annual growth of 8.4%. The growth is attributed to the continued expansion of internet users, which enabled advertisers to deploy digital campaigns across social media platforms, search engines, and websites. According to the World Bank, in 2024, the number of internet users in South Africa reached 49.5 million, up 4.3% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in South Africa
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in South Africa
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Africa digital advertising market with five year forecasts
Reasons to Buy
  • What was the size of the South Africa digital advertising market by value in 2024?
  • What will be the size of the South Africa digital advertising market in 2029?
  • What factors are affecting the strength of competition in the South Africa digital advertising market?
  • How has the market performed over the last five years?
  • Who are the top competitors in South Africa's digital advertising market?

Table of Contents

42 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Meta Platforms Inc
8.2. Alphabet Inc
8.3. Microsoft Corporation
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: South Africa digital advertising market value: $ million, 2019-24
Table 2: South Africa digital advertising market category segmentation: % share, by value, 2019-24
Table 3: South Africa digital advertising market category segmentation: $ million, 2019-24
Table 4: South Africa digital advertising market geography segmentation: $ million, 2024
Table 5: South Africa digital advertising market value forecast: $ million, 2024-29
Table 6: Meta Platforms Inc: Key Facts
Table 7: Meta Platforms Inc: Annual Financial Ratios
Table 8: Meta Platforms Inc: Key Employees
Table 9: Meta Platforms Inc: Key Employees Continued
Table 10: Alphabet Inc: Key Facts
Table 11: Alphabet Inc: Annual Financial Ratios
Table 12: Alphabet Inc: Key Employees
Table 13: Microsoft Corporation: Key Facts
Table 14: Microsoft Corporation: Annual Financial Ratios
Table 15: Microsoft Corporation: Key Employees
Table 16: Microsoft Corporation: Key Employees Continued
Table 17: Microsoft Corporation: Key Employees Continued
Table 18: South Africa Size of Population (Million), 2020-23
Table 19: South Africa Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: South Africa GDP (Current Prices, $ Billion), 2020-24
Table 21: South Africa Inflation, 2020-23
Table 22: South Africa Consumer Price Index (Absolute), 2020-24
Table 23: South Africa Exchange Rate, 2019-24
List of Figures
Figure 1: South Africa digital advertising market value: $ million, 2019-24
Figure 2: South Africa digital advertising market category segmentation: $ million, 2019-24
Figure 3: South Africa digital advertising market geography segmentation: % share, by value, 2024
Figure 4: South Africa digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital advertising market in South Africa, 2024
Figure 6: Drivers of buyer power in the digital advertising market in South Africa, 2024
Figure 7: Drivers of supplier power in the digital advertising market in South Africa, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in South Africa, 2024
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in South Africa, 2024
Figure 10: Drivers of degree of rivalry in the digital advertising market in South Africa, 2024

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