Digital Advertising North America (NAFTA) Industry Guide 2019-2028

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $795	176 Pages	MarketLine	May, 2024	MTLN18979478

Best Price Guarantee
Price	from $795
Length	176 Pages
Publisher	MarketLine
Published Date	May, 2024
SKU	MTLN18979478

Digital Advertising North America (NAFTA) Industry Guide 2019-2028

Summary

The NAFTA Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The digital advertising industry within the NAFTA countries had a total market value of $2,01,116.1 million in 2023.The Mexico was the fastest growing country, with a CAGR of 18% over the 2019-23 period.
Within the digital advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $1,87,864.2 million in 2023. This was followed by Canada and Mexico, with a value of $10,511.4 and $2,740.5 million, respectively.
The US is expected to lead the digital advertising industry in the NAFTA bloc, with a value of $2,61,280.4 million in 2028, followed by Canada and Mexico with expected values of $14,751.2 and $6,449.4 million, respectively.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA digital advertising market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA digital advertising market
Leading company profiles reveal details of key digital advertising market players’ NAFTA operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA digital advertising market with five year forecasts
Compares data from the US, Canada and Mexico, alongside individual chapters on each country

Reasons to Buy

What was the size of the NAFTA digital advertising market by value in 2023?
What will be the size of the NAFTA digital advertising market in 2028?
What factors are affecting the strength of competition in the NAFTA digital advertising market?
How has the market performed over the last five years?
What are the main segments that make up the NAFTA digital advertising market?

1 Introduction: 1.1. What is this report about?; 1.2. Who is the target reader?; 1.3. How to use this report; 1.4. Definitions
2 NAFTA Digital Advertising: 2.1. Industry Outlook
3 Digital Advertising in Canada: 3.1. Market Overview; 3.2. Market Data; 3.3. Market Segmentation; 3.4. Market outlook; 3.5. Five forces analysis
4 Macroeconomic Indicators: 4.1. Country data
5 Digital Advertising in Mexico: 5.1. Market Overview; 5.2. Market Data; 5.3. Market Segmentation; 5.4. Market outlook; 5.5. Five forces analysis
6 Macroeconomic Indicators: 6.1. Country data
7 Digital Advertising in The United States: 7.1. Market Overview; 7.2. Market Data; 7.3. Market Segmentation; 7.4. Market outlook; 7.5. Five forces analysis
8 Macroeconomic Indicators: 8.1. Country data
9 Company Profiles: 9.1. Microsoft Corporation; 9.2. Meta Platforms, Inc.; 9.3. Tencent Holdings Limited; 9.4. Baidu, Inc.; 9.5. Publicis Groupe SA; 9.6. Alphabet Inc; 9.7. Alibaba Group Holding Limited; 9.8. Naver Corp; 9.9. Havas SA; 9.10. RTL Group SA; 9.11. Enero Group Limited; 9.12. REA Group Ltd; 9.13. Globo Comunicacao e Participacoes S.A.; 9.14. Omnicom Group, Inc.; 9.15. Amazon.com, Inc.; 9.16. Canadian Broadcasting Corp; 9.17. Beijing ByteDance Technology Co Ltd; 9.18. Flipkart Internet Pvt Ltd; 9.19. RCS MediaGroup SpA; 9.20. Rakuten Group Inc; 9.21. Mercado Libre Inc; 9.22. Yandex NV; 9.23. Mail.Ru Group LLC; 9.24. Kakao Corp; 9.25. S4 Capital plc; 9.26. Paramount Global Inc; 9.27. Apple Inc; 9.28. bol.com bv
10 Appendix: 10.1. Methodology; 10.2. About MarketLine
List of Tables: Table 1: NAFTA countries digital advertising industry, revenue ($m), 2019-28; Table 2: NAFTA countries digital advertising industry, revenue ($m), 2019-23; Table 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2023-28; Table 4: Canada digital advertising market value: $ million, 2018-23; Table 5: Canada digital advertising market category segmentation: % share, by value, 2018-2023; Table 6: Canada digital advertising market category segmentation: $ million, 2018-2023; Table 7: Canada digital advertising market geography segmentation: $ million, 2023; Table 8: Canada digital advertising market value forecast: $ million, 2023-28; Table 9: Canada size of population (million), 2019-23; Table 10: Canada gdp (constant 2005 prices, $ billion), 2019-23; Table 11: Canada gdp (current prices, $ billion), 2019-23; Table 12: Canada inflation, 2019-23; Table 13: Canada consumer price index (absolute), 2019-23; Table 14: Canada exchange rate, 2019-23; Table 15: Mexico digital advertising market value: $ million, 2018-23; Table 16: Mexico digital advertising market category segmentation: % share, by value, 2018-2023; Table 17: Mexico digital advertising market category segmentation: $ million, 2018-2023; Table 18: Mexico digital advertising market geography segmentation: $ million, 2023; Table 19: Mexico digital advertising market value forecast: $ million, 2023-28; Table 20: Mexico size of population (million), 2019-23; Table 21: Mexico gdp (constant 2005 prices, $ billion), 2019-23; Table 22: Mexico gdp (current prices, $ billion), 2019-23; Table 23: Mexico inflation, 2019-23; Table 24: Mexico consumer price index (absolute), 2019-23; Table 25: Mexico exchange rate, 2019-23; Table 26: United States digital advertising market value: $ million, 2018-23; Table 27: United States digital advertising market category segmentation: % share, by value, 2018-2023; Table 28: United States digital advertising market category segmentation: $ million, 2018-2023; Table 29: United States digital advertising market geography segmentation: $ million, 2023; Table 30: United States digital advertising market value forecast: $ million, 2023-28; Table 31: United States size of population (million), 2019-23; Table 32: United States gdp (constant 2005 prices, $ billion), 2019-23; Table 33: United States gdp (current prices, $ billion), 2019-23; Table 34: United States inflation, 2019-23; Table 35: United States consumer price index (absolute), 2019-23; Table 36: United States exchange rate, 2019-23; Table 37: Microsoft Corporation: key facts; Table 38: Microsoft Corporation: Annual Financial Ratios; Table 39: Microsoft Corporation: Key Employees; Table 40: Microsoft Corporation: Key Employees Continued; Table 41: Meta Platforms, Inc.: key facts; Table 42: Meta Platforms, Inc.: Annual Financial Ratios; Table 43: Meta Platforms, Inc.: Key Employees; Table 44: Meta Platforms, Inc.: Key Employees Continued; Table 45: Tencent Holdings Limited: key facts; Table 46: Tencent Holdings Limited: Annual Financial Ratios; Table 47: Tencent Holdings Limited: Key Employees; Table 48: Tencent Holdings Limited: Key Employees Continued; Table 49: Baidu, Inc.: key facts; Table 50: Baidu, Inc.: Annual Financial Ratios; Table 51: Baidu, Inc.: Key Employees; Table 52: Publicis Groupe SA: key facts; Table 53: Publicis Groupe SA: Annual Financial Ratios; Table 54: Publicis Groupe SA: Key Employees; Table 55: Publicis Groupe SA: Key Employees Continued; Table 56: Publicis Groupe SA: Key Employees Continued; Table 57: Publicis Groupe SA: Key Employees Continued; Table 58: Alphabet Inc: key facts; Table 59: Alphabet Inc: Annual Financial Ratios; Table 60: Alphabet Inc: Key Employees; Table 61: Alibaba Group Holding Limited: key facts; Table 62: Alibaba Group Holding Limited: Annual Financial Ratios; Table 63: Alibaba Group Holding Limited: Key Employees; Table 64: Naver Corp: key facts; Table 65: Naver Corp: Annual Financial Ratios; Table 66: Naver Corp: Key Employees; Table 67: Havas SA: key facts; Table 68: Havas SA: Key Employees; Table 69: RTL Group SA: key facts; Table 70: RTL Group SA: Annual Financial Ratios; Table 71: RTL Group SA: Key Employees; Table 72: RTL Group SA: Key Employees Continued; Table 73: Enero Group Limited: key facts; Table 74: Enero Group Limited: Annual Financial Ratios; Table 75: Enero Group Limited: Key Employees; Table 76: REA Group Ltd: key facts; Table 77: REA Group Ltd: Annual Financial Ratios; Table 78: REA Group Ltd: Key Employees; Table 79: Globo Comunicacao e Participacoes S.A.: key facts; Table 80: Globo Comunicacao e Participacoes S.A.: Key Employees; Table 81: Omnicom Group, Inc.: key facts; Table 82: Omnicom Group, Inc.: Annual Financial Ratios; Table 83: Omnicom Group, Inc.: Key Employees; Table 84: Omnicom Group, Inc.: Key Employees Continued; Table 85: Amazon.com, Inc.: key facts; Table 86: Amazon.com, Inc.: Annual Financial Ratios; Table 87: Amazon.com, Inc.: Key Employees; Table 88: Amazon.com, Inc.: Key Employees Continued; Table 89: Canadian Broadcasting Corp: key facts; Table 90: Canadian Broadcasting Corp: Key Employees; Table 91: Beijing ByteDance Technology Co Ltd: key facts; Table 92: Beijing ByteDance Technology Co Ltd: Key Employees; Table 93: Flipkart Internet Pvt Ltd: key facts; Table 94: Flipkart Internet Pvt Ltd: Key Employees; Table 95: RCS MediaGroup SpA: key facts; Table 96: RCS MediaGroup SpA: Annual Financial Ratios; Table 97: RCS MediaGroup SpA: Key Employees; Table 98: Rakuten Group Inc: key facts; Table 99: Rakuten Group Inc: Annual Financial Ratios; Table 100: Rakuten Group Inc: Key Employees; Table 101: Rakuten Group Inc: Key Employees Continued; Table 102: Rakuten Group Inc: Key Employees Continued; Table 103: Rakuten Group Inc: Key Employees Continued; Table 104: Mercado Libre Inc: key facts; Table 105: Mercado Libre Inc: Annual Financial Ratios; Table 106: Mercado Libre Inc: Key Employees; Table 107: Yandex NV: key facts; Table 108: Yandex NV: Annual Financial Ratios; Table 109: Yandex NV: Key Employees; Table 110: Mail.Ru Group LLC: key facts
List of Figures: Figure 1: NAFTA countries digital advertising industry, revenue ($m), 2019-28; Figure 2: NAFTA countries digital advertising industry, revenue ($m), 2019-23; Figure 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2023-28; Figure 4: Canada digital advertising market value: $ million, 2018-23; Figure 5: Canada digital advertising market category segmentation: $ million, 2018-2023; Figure 6: Canada digital advertising market geography segmentation: % share, by value, 2023; Figure 7: Canada digital advertising market value forecast: $ million, 2023-28; Figure 8: Forces driving competition in the digital advertising market in Canada, 2023; Figure 9: Drivers of buyer power in the digital advertising market in Canada, 2023; Figure 10: Drivers of supplier power in the digital advertising market in Canada, 2023; Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2023; Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2023; Figure 13: Drivers of degree of rivalry in the digital advertising market in Canada, 2023; Figure 14: Mexico digital advertising market value: $ million, 2018-23; Figure 15: Mexico digital advertising market category segmentation: $ million, 2018-2023; Figure 16: Mexico digital advertising market geography segmentation: % share, by value, 2023; Figure 17: Mexico digital advertising market value forecast: $ million, 2023-28; Figure 18: Forces driving competition in the digital advertising market in Mexico, 2023; Figure 19: Drivers of buyer power in the digital advertising market in Mexico, 2023; Figure 20: Drivers of supplier power in the digital advertising market in Mexico, 2023; Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2023; Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2023; Figure 23: Drivers of degree of rivalry in the digital advertising market in Mexico, 2023; Figure 24: United States digital advertising market value: $ million, 2018-23; Figure 25: United States digital advertising market category segmentation: $ million, 2018-2023; Figure 26: United States digital advertising market geography segmentation: % share, by value, 2023; Figure 27: United States digital advertising market value forecast: $ million, 2023-28; Figure 28: Forces driving competition in the digital advertising market in the United States, 2023; Figure 29: Drivers of buyer power in the digital advertising market in the United States, 2023; Figure 30: Drivers of supplier power in the digital advertising market in the United States, 2023; Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2023; Figure 32: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2023; Figure 33: Drivers of degree of rivalry in the digital advertising market in the United States, 2023