Digital Advertising in Italy
Summary
Digital Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
- The Italian digital advertising market registered revenues of $3,098 million in 2023, representing a compound annual growth rate (CAGR) of 7.2% between 2018 and 2023.
- The mobile segment accounted for the market's largest proportion in 2023, with total revenues of $1,827.1 million, equivalent to 59.0% of the market's overall value.
- Market growth is being driven by changing consumer behavior, increased consumption of digital content, and technological advancements.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Italy
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy digital advertising market with five year forecasts by both value and volume
- What was the size of the Italy digital advertising market by value in 2023?
- What will be the size of the Italy digital advertising market in 2028?
- What factors are affecting the strength of competition in the Italy digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Italy's digital advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the strengths and strategies of the players?
- 7.3. What themes are impacting the market?
- 8 Company Profiles
- 8.1. Alphabet Inc
- 8.2. Meta Platforms, Inc.
- 8.3. Amazon.com, Inc.
- 8.4. RCS MediaGroup SpA
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Italy digital advertising market value: $ million, 2018-23
- Table 2: Italy digital advertising market category segmentation: % share, by value, 2018-2023
- Table 3: Italy digital advertising market category segmentation: $ million, 2018-2023
- Table 4: Italy digital advertising market geography segmentation: $ million, 2023
- Table 5: Italy digital advertising market value forecast: $ million, 2023-28
- Table 6: Alphabet Inc: key facts
- Table 7: Alphabet Inc: Annual Financial Ratios
- Table 8: Alphabet Inc: Key Employees
- Table 9: Meta Platforms, Inc.: key facts
- Table 10: Meta Platforms, Inc.: Annual Financial Ratios
- Table 11: Meta Platforms, Inc.: Key Employees
- Table 12: Meta Platforms, Inc.: Key Employees Continued
- Table 13: Amazon.com, Inc.: key facts
- Table 14: Amazon.com, Inc.: Annual Financial Ratios
- Table 15: Amazon.com, Inc.: Key Employees
- Table 16: Amazon.com, Inc.: Key Employees Continued
- Table 17: RCS MediaGroup SpA: key facts
- Table 18: RCS MediaGroup SpA: Annual Financial Ratios
- Table 19: RCS MediaGroup SpA: Key Employees
- Table 20: Italy size of population (million), 2019-23
- Table 21: Italy gdp (constant 2005 prices, $ billion), 2019-23
- Table 22: Italy gdp (current prices, $ billion), 2019-23
- Table 23: Italy inflation, 2019-23
- Table 24: Italy consumer price index (absolute), 2019-23
- Table 25: Italy exchange rate, 2019-23
- List of Figures
- Figure 1: Italy digital advertising market value: $ million, 2018-23
- Figure 2: Italy digital advertising market category segmentation: $ million, 2018-2023
- Figure 3: Italy digital advertising market geography segmentation: % share, by value, 2023
- Figure 4: Italy digital advertising market value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the digital advertising market in Italy, 2023
- Figure 6: Drivers of buyer power in the digital advertising market in Italy, 2023
- Figure 7: Drivers of supplier power in the digital advertising market in Italy, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2023
- Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2023
- Figure 10: Drivers of degree of rivalry in the digital advertising market in Italy, 2023
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