Digital Advertising in India
Summary
Digital Advertising in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
- The Indian digital advertising market registered revenues of $3,226.7 million in 2023, representing a compound annual growth rate (CAGR) of 14.8% between 2018 and 2023.
- The mobile segment accounted for the market's largest proportion in 2023, with total revenues of $2,677 million, equivalent to 83.0% of the market's overall value.
- Market growth is being driven by changing consumer behavior, increased consumption of digital content, and technological advancements.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in India
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in India
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the India digital advertising market with five year forecasts
- What was the size of the India digital advertising market by value in 2023?
- What will be the size of the India digital advertising market in 2028?
- What factors are affecting the strength of competition in the India digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up India's digital advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the strengths and strategies of the players?
- 7.3. What themes are impacting the market?
- 8 Company Profiles
- 8.1. Amazon.com, Inc.
- 8.2. Alphabet Inc
- 8.3. Meta Platforms, Inc.
- 8.4. Flipkart Internet Pvt Ltd
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: India digital advertising market value: $ million, 2018-23
- Table 2: India digital advertising market category segmentation: % share, by value, 2018-2023
- Table 3: India digital advertising market category segmentation: $ million, 2018-2023
- Table 4: India digital advertising market geography segmentation: $ million, 2023
- Table 5: India digital advertising market value forecast: $ million, 2023-28
- Table 6: Amazon.com, Inc.: key facts
- Table 7: Amazon.com, Inc.: Annual Financial Ratios
- Table 8: Amazon.com, Inc.: Key Employees
- Table 9: Amazon.com, Inc.: Key Employees Continued
- Table 10: Alphabet Inc: key facts
- Table 11: Alphabet Inc: Annual Financial Ratios
- Table 12: Alphabet Inc: Key Employees
- Table 13: Meta Platforms, Inc.: key facts
- Table 14: Meta Platforms, Inc.: Annual Financial Ratios
- Table 15: Meta Platforms, Inc.: Key Employees
- Table 16: Meta Platforms, Inc.: Key Employees Continued
- Table 17: Flipkart Internet Pvt Ltd: key facts
- Table 18: Flipkart Internet Pvt Ltd: Key Employees
- Table 19: India size of population (million), 2019-23
- Table 20: India gdp (constant 2005 prices, $ billion), 2019-23
- Table 21: India gdp (current prices, $ billion), 2019-23
- Table 22: India inflation, 2019-23
- Table 23: India consumer price index (absolute), 2019-23
- Table 24: India exchange rate, 2019-23
- List of Figures
- Figure 1: India digital advertising market value: $ million, 2018-23
- Figure 2: India digital advertising market category segmentation: $ million, 2018-2023
- Figure 3: India digital advertising market geography segmentation: % share, by value, 2023
- Figure 4: India digital advertising market value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the digital advertising market in India, 2023
- Figure 6: Drivers of buyer power in the digital advertising market in India, 2023
- Figure 7: Drivers of supplier power in the digital advertising market in India, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2023
- Figure 9: Factors influencing the threat of substitutes in the digital advertising market in India, 2023
- Figure 10: Drivers of degree of rivalry in the digital advertising market in India, 2023
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook