Digital Advertising in Europe
Summary
Digital Advertising in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
- The European digital advertising market registered revenues of $91,948.2 million in 2023, representing a compound annual growth rate (CAGR) of 11.1% between 2018 and 2023.
- The mobile segment accounted for the market's largest proportion in 2023, with total revenues of $60,883.5 million, equivalent to 66.2% of the market's overall value.
- Market growth is being driven by changing consumer behavior, increased consumption of digital content, and technological advancements.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Europe
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Europe
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Europe digital advertising market with five year forecasts
- What was the size of the Europe digital advertising market by value in 2023?
- What will be the size of the Europe digital advertising market in 2028?
- What factors are affecting the strength of competition in the Europe digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Europe's digital advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the strengths and strategies of the players?
- 7.3. What themes are impacting the market?
- 8 Company Profiles
- 8.1. Alphabet Inc
- 8.2. Meta Platforms, Inc.
- 8.3. Havas SA
- 8.4. Publicis Groupe SA
- 8.5. RTL Group SA
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Europe digital advertising market value: $ million, 2018-23
- Table 2: Europe digital advertising market category segmentation: % share, by value, 2018-2023
- Table 3: Europe digital advertising market category segmentation: $ million, 2018-2023
- Table 4: Europe digital advertising market geography segmentation: $ million, 2023
- Table 5: Europe digital advertising market value forecast: $ million, 2023-28
- Table 6: Alphabet Inc: key facts
- Table 7: Alphabet Inc: Annual Financial Ratios
- Table 8: Alphabet Inc: Key Employees
- Table 9: Meta Platforms, Inc.: key facts
- Table 10: Meta Platforms, Inc.: Annual Financial Ratios
- Table 11: Meta Platforms, Inc.: Key Employees
- Table 12: Meta Platforms, Inc.: Key Employees Continued
- Table 13: Havas SA: key facts
- Table 14: Havas SA: Key Employees
- Table 15: Publicis Groupe SA: key facts
- Table 16: Publicis Groupe SA: Annual Financial Ratios
- Table 17: Publicis Groupe SA: Key Employees
- Table 18: Publicis Groupe SA: Key Employees Continued
- Table 19: Publicis Groupe SA: Key Employees Continued
- Table 20: Publicis Groupe SA: Key Employees Continued
- Table 21: RTL Group SA: key facts
- Table 22: RTL Group SA: Annual Financial Ratios
- Table 23: RTL Group SA: Key Employees
- Table 24: RTL Group SA: Key Employees Continued
- Table 25: Europe size of population (million), 2019-23
- Table 26: Europe gdp (constant 2005 prices, $ billion), 2019-23
- Table 27: Europe gdp (current prices, $ billion), 2019-23
- Table 28: Europe inflation, 2019-23
- Table 29: Europe consumer price index (absolute), 2019-23
- Table 30: Europe exchange rate, 2019-23
- List of Figures
- Figure 1: Europe digital advertising market value: $ million, 2018-23
- Figure 2: Europe digital advertising market category segmentation: $ million, 2018-2023
- Figure 3: Europe digital advertising market geography segmentation: % share, by value, 2023
- Figure 4: Europe digital advertising market value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the digital advertising market in Europe, 2023
- Figure 6: Drivers of buyer power in the digital advertising market in Europe, 2023
- Figure 7: Drivers of supplier power in the digital advertising market in Europe, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2023
- Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2023
- Figure 10: Drivers of degree of rivalry in the digital advertising market in Europe, 2023
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