Digital Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2019-2028

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $995	194 Pages	MarketLine	May, 2024	MTLN18979479

Best Price Guarantee
Price	from $995
Length	194 Pages
Publisher	MarketLine
Published Date	May, 2024
SKU	MTLN18979479

Digital Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2019-2028

Summary

The BRIC Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the digital advertising industry and had a total market value of $84,234.5 million in 2023. Brazil was the fastest growing country with a CAGR of 19.3% over the 2019-23 period.
Within the digital advertising industry, China is the leading country among the BRIC nations with market revenues of $69,177.9 million in 2023. This was followed by Brazil, Russia and India with a value of $7,428.3, $4,401.5, and $3,226.7 million, respectively.
China is expected to lead the digital advertising industry in the BRIC nations with a value of $92,028.8 million in 2028, followed by Brazil, India, Russia with expected values of $11,259.4, $7,779.8 and $5,186.3 million, respectively.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC digital advertising market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC digital advertising market
Leading company profiles reveal details of key digital advertising market players’ BRIC operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the BRIC digital advertising market with five year forecasts
Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country

Reasons to Buy

What was the size of the BRIC digital advertising market by value in 2023?
What will be the size of the BRIC digital advertising market in 2028?
What factors are affecting the strength of competition in the BRIC digital advertising market?
How has the market performed over the last five years?
What are the main segments that make up the BRIC digital advertising market?

1 Introduction: 1.1. What is this report about?; 1.2. Who is the target reader?; 1.3. How to use this report; 1.4. Definitions
2 BRIC Digital Advertising: 2.1. Industry Outlook
3 Digital Advertising in Brazil: 3.1. Market Overview; 3.2. Market Data; 3.3. Market Segmentation; 3.4. Market outlook; 3.5. Five forces analysis
4 Macroeconomic Indicators: 4.1. Country data
5 Digital Advertising in China: 5.1. Market Overview; 5.2. Market Data; 5.3. Market Segmentation; 5.4. Market outlook; 5.5. Five forces analysis
6 Macroeconomic Indicators: 6.1. Country data
7 Digital Advertising in India: 7.1. Market Overview; 7.2. Market Data; 7.3. Market Segmentation; 7.4. Market outlook; 7.5. Five forces analysis
8 Macroeconomic Indicators: 8.1. Country data
9 Digital Advertising in Russia: 9.1. Market Overview; 9.2. Market Data; 9.3. Market Segmentation; 9.4. Market outlook; 9.5. Five forces analysis
10 Macroeconomic Indicators: 10.1. Country data
11 Company Profiles: 11.1. Microsoft Corporation; 11.2. Meta Platforms, Inc.; 11.3. Tencent Holdings Limited; 11.4. Baidu, Inc.; 11.5. Publicis Groupe SA; 11.6. Alphabet Inc; 11.7. Alibaba Group Holding Limited; 11.8. Naver Corp; 11.9. Havas SA; 11.10. RTL Group SA; 11.11. Enero Group Limited; 11.12. REA Group Ltd; 11.13. Globo Comunicacao e Participacoes S.A.; 11.14. Omnicom Group, Inc.; 11.15. Amazon.com, Inc.; 11.16. Canadian Broadcasting Corp; 11.17. Beijing ByteDance Technology Co Ltd; 11.18. Flipkart Internet Pvt Ltd; 11.19. RCS MediaGroup SpA; 11.20. Rakuten Group Inc; 11.21. Mercado Libre Inc; 11.22. bol.com bv; 11.23. Yandex NV; 11.24. Mail.Ru Group LLC; 11.25. Kakao Corp; 11.26. S4 Capital plc; 11.27. Paramount Global Inc; 11.28. Apple Inc
12 Appendix: 12.1. Methodology; 12.2. About MarketLine
List of Tables: Table 1: BRIC digital advertising industry, revenue($m), 2019-28; Table 2: BRIC digital advertising industry, revenue($m), 2019-23; Table 3: BRIC digital advertising industry, revenue($m), 2023-28; Table 4: Brazil digital advertising market value: $ million, 2018-23; Table 5: Brazil digital advertising market category segmentation: % share, by value, 2018-2023; Table 6: Brazil digital advertising market category segmentation: $ million, 2018-2023; Table 7: Brazil digital advertising market geography segmentation: $ million, 2023; Table 8: Brazil digital advertising market value forecast: $ million, 2023-28; Table 9: Brazil size of population (million), 2019-23; Table 10: Brazil gdp (constant 2005 prices, $ billion), 2019-23; Table 11: Brazil gdp (current prices, $ billion), 2019-23; Table 12: Brazil inflation, 2019-23; Table 13: Brazil consumer price index (absolute), 2019-23; Table 14: Brazil exchange rate, 2019-23; Table 15: China digital advertising market value: $ million, 2018-23; Table 16: China digital advertising market category segmentation: % share, by value, 2018-2023; Table 17: China digital advertising market category segmentation: $ million, 2018-2023; Table 18: China digital advertising market geography segmentation: $ million, 2023; Table 19: China digital advertising market value forecast: $ million, 2023-28; Table 20: China size of population (million), 2019-23; Table 21: China gdp (constant 2005 prices, $ billion), 2019-23; Table 22: China gdp (current prices, $ billion), 2019-23; Table 23: China inflation, 2019-23; Table 24: China consumer price index (absolute), 2019-23; Table 25: China exchange rate, 2019-23; Table 26: India digital advertising market value: $ million, 2018-23; Table 27: India digital advertising market category segmentation: % share, by value, 2018-2023; Table 28: India digital advertising market category segmentation: $ million, 2018-2023; Table 29: India digital advertising market geography segmentation: $ million, 2023; Table 30: India digital advertising market value forecast: $ million, 2023-28; Table 31: India size of population (million), 2019-23; Table 32: India gdp (constant 2005 prices, $ billion), 2019-23; Table 33: India gdp (current prices, $ billion), 2019-23; Table 34: India inflation, 2019-23; Table 35: India consumer price index (absolute), 2019-23; Table 36: India exchange rate, 2019-23; Table 37: Russia digital advertising market value: $ million, 2018-23; Table 38: Russia digital advertising market category segmentation: % share, by value, 2018-2023; Table 39: Russia digital advertising market category segmentation: $ million, 2018-2023; Table 40: Russia digital advertising market geography segmentation: $ million, 2023; Table 41: Russia digital advertising market value forecast: $ million, 2023-28; Table 42: Russia size of population (million), 2019-23; Table 43: Russia gdp (constant 2005 prices, $ billion), 2019-23; Table 44: Russia gdp (current prices, $ billion), 2019-23; Table 45: Russia inflation, 2019-23; Table 46: Russia consumer price index (absolute), 2019-23; Table 47: Russia exchange rate, 2019-23; Table 48: Microsoft Corporation: key facts; Table 49: Microsoft Corporation: Annual Financial Ratios; Table 50: Microsoft Corporation: Key Employees; Table 51: Microsoft Corporation: Key Employees Continued; Table 52: Meta Platforms, Inc.: key facts; Table 53: Meta Platforms, Inc.: Annual Financial Ratios; Table 54: Meta Platforms, Inc.: Key Employees; Table 55: Meta Platforms, Inc.: Key Employees Continued; Table 56: Tencent Holdings Limited: key facts; Table 57: Tencent Holdings Limited: Annual Financial Ratios; Table 58: Tencent Holdings Limited: Key Employees; Table 59: Tencent Holdings Limited: Key Employees Continued; Table 60: Baidu, Inc.: key facts; Table 61: Baidu, Inc.: Annual Financial Ratios; Table 62: Baidu, Inc.: Key Employees; Table 63: Publicis Groupe SA: key facts; Table 64: Publicis Groupe SA: Annual Financial Ratios; Table 65: Publicis Groupe SA: Key Employees; Table 66: Publicis Groupe SA: Key Employees Continued; Table 67: Publicis Groupe SA: Key Employees Continued; Table 68: Publicis Groupe SA: Key Employees Continued; Table 69: Alphabet Inc: key facts; Table 70: Alphabet Inc: Annual Financial Ratios; Table 71: Alphabet Inc: Key Employees; Table 72: Alibaba Group Holding Limited: key facts; Table 73: Alibaba Group Holding Limited: Annual Financial Ratios; Table 74: Alibaba Group Holding Limited: Key Employees; Table 75: Naver Corp: key facts; Table 76: Naver Corp: Annual Financial Ratios; Table 77: Naver Corp: Key Employees; Table 78: Havas SA: key facts; Table 79: Havas SA: Key Employees; Table 80: RTL Group SA: key facts; Table 81: RTL Group SA: Annual Financial Ratios; Table 82: RTL Group SA: Key Employees; Table 83: RTL Group SA: Key Employees Continued; Table 84: Enero Group Limited: key facts; Table 85: Enero Group Limited: Annual Financial Ratios; Table 86: Enero Group Limited: Key Employees; Table 87: REA Group Ltd: key facts; Table 88: REA Group Ltd: Annual Financial Ratios; Table 89: REA Group Ltd: Key Employees; Table 90: Globo Comunicacao e Participacoes S.A.: key facts; Table 91: Globo Comunicacao e Participacoes S.A.: Key Employees; Table 92: Omnicom Group, Inc.: key facts; Table 93: Omnicom Group, Inc.: Annual Financial Ratios; Table 94: Omnicom Group, Inc.: Key Employees; Table 95: Omnicom Group, Inc.: Key Employees Continued; Table 96: Amazon.com, Inc.: key facts; Table 97: Amazon.com, Inc.: Annual Financial Ratios; Table 98: Amazon.com, Inc.: Key Employees; Table 99: Amazon.com, Inc.: Key Employees Continued; Table 100: Canadian Broadcasting Corp: key facts; Table 101: Canadian Broadcasting Corp: Key Employees; Table 102: Beijing ByteDance Technology Co Ltd: key facts; Table 103: Beijing ByteDance Technology Co Ltd: Key Employees; Table 104: Flipkart Internet Pvt Ltd: key facts; Table 105: Flipkart Internet Pvt Ltd: Key Employees; Table 106: RCS MediaGroup SpA: key facts; Table 107: RCS MediaGroup SpA: Annual Financial Ratios; Table 108: RCS MediaGroup SpA: Key Employees; Table 109: Rakuten Group Inc: key facts; Table 110: Rakuten Group Inc: Annual Financial Ratios
List of Figures: Figure 1: BRIC digital advertising industry, revenue($m), 2019-28; Figure 2: BRIC digital advertising industry, revenue($m), 2019-23; Figure 3: BRIC digital advertising industry, revenue($m), 2023-28; Figure 4: Brazil digital advertising market value: $ million, 2018-23; Figure 5: Brazil digital advertising market category segmentation: $ million, 2018-2023; Figure 6: Brazil digital advertising market geography segmentation: % share, by value, 2023; Figure 7: Brazil digital advertising market value forecast: $ million, 2023-28; Figure 8: Forces driving competition in the digital advertising market in Brazil, 2023; Figure 9: Drivers of buyer power in the digital advertising market in Brazil, 2023; Figure 10: Drivers of supplier power in the digital advertising market in Brazil, 2023; Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2023; Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2023; Figure 13: Drivers of degree of rivalry in the digital advertising market in Brazil, 2023; Figure 14: China digital advertising market value: $ million, 2018-23; Figure 15: China digital advertising market category segmentation: $ million, 2018-2023; Figure 16: China digital advertising market geography segmentation: % share, by value, 2023; Figure 17: China digital advertising market value forecast: $ million, 2023-28; Figure 18: Forces driving competition in the digital advertising market in China, 2023; Figure 19: Drivers of buyer power in the digital advertising market in China, 2023; Figure 20: Drivers of supplier power in the digital advertising market in China, 2023; Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2023; Figure 22: Factors influencing the threat of substitutes in the digital advertising market in China, 2023; Figure 23: Drivers of degree of rivalry in the digital advertising market in China, 2023; Figure 24: India digital advertising market value: $ million, 2018-23; Figure 25: India digital advertising market category segmentation: $ million, 2018-2023; Figure 26: India digital advertising market geography segmentation: % share, by value, 2023; Figure 27: India digital advertising market value forecast: $ million, 2023-28; Figure 28: Forces driving competition in the digital advertising market in India, 2023; Figure 29: Drivers of buyer power in the digital advertising market in India, 2023; Figure 30: Drivers of supplier power in the digital advertising market in India, 2023; Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2023; Figure 32: Factors influencing the threat of substitutes in the digital advertising market in India, 2023; Figure 33: Drivers of degree of rivalry in the digital advertising market in India, 2023; Figure 34: Russia digital advertising market value: $ million, 2018-23; Figure 35: Russia digital advertising market category segmentation: $ million, 2018-2023; Figure 36: Russia digital advertising market geography segmentation: % share, by value, 2023; Figure 37: Russia digital advertising market value forecast: $ million, 2023-28; Figure 38: Forces driving competition in the digital advertising market in Russia, 2023; Figure 39: Drivers of buyer power in the digital advertising market in Russia, 2023; Figure 40: Drivers of supplier power in the digital advertising market in Russia, 2023; Figure 41: Factors influencing the likelihood of new entrants in the digital advertising market in Russia, 2023; Figure 42: Factors influencing the threat of substitutes in the digital advertising market in Russia, 2023; Figure 43: Drivers of degree of rivalry in the digital advertising market in Russia, 2023