China Online Retail Market Summary, Competitive Analysis and Forecast to 2026
Summary
Online Retail in China industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
- The Chinese online retail market had total revenues of $846,003.7m in 2021, representing a compound annual growth rate (CAGR) of 26.5% between 2017 and 2021.
- Online Specialists account for the largest proportion of sales in the Chinese online retail market in 2021, sales through this channel generated $630,985.4m, equivalent to 74.6% of the market's overall value.
- The growth in the online retail market is also supported by the improving ecommerce activities in rural areas. According to the China’s Ministry of Commerce, online retail sales in rural village communities increased by 35.3% year-on-year in Q1 2021.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in China
- Leading company profiles reveal details of key online retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China online retail market with five year forecasts by both value and volume
- What was the size of the China online retail market by value in 2021?
- What will be the size of the China online retail market in 2026?
- What factors are affecting the strength of competition in the China online retail market?
- How has the market performed over the last five years?
- Who are the top competitors in China's online retail market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the main business models in the market?
- 7.3. What strategies do the leading players follow?
- 7.4. Who are the main challengers to the incumbents?
- 8 Company Profiles
- 8.1. JD.com Inc
- 8.2. E-Commerce China Dangdang Inc.
- 8.3. Apple Inc
- 8.4. Vipshop Holdings Ltd
- 8.5. Alibaba Group Holding Limited
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: China online retail sector value: $ million, 2016–21
- Table 2: China online retail sector category segmentation: % share, by value, 2016–2021
- Table 3: China online retail sector category segmentation: $ million, 2016-2021
- Table 4: China online retail sector geography segmentation: $ million, 2021
- Table 5: China online retail sector distribution: % share, by value, 2021
- Table 6: China online retail sector value forecast: $ million, 2021–26
- Table 7: JD.com Inc: key facts
- Table 8: JD.com Inc: Annual Financial Ratios
- Table 9: JD.com Inc: Key Employees
- Table 10: E-Commerce China Dangdang Inc.: key facts
- Table 11: E-Commerce China Dangdang Inc.: Key Employees
- Table 12: Apple Inc: key facts
- Table 13: Apple Inc: Annual Financial Ratios
- Table 14: Apple Inc: Key Employees
- Table 15: Apple Inc: Key Employees Continued
- Table 16: Vipshop Holdings Ltd: key facts
- Table 17: Vipshop Holdings Ltd: Annual Financial Ratios
- Table 18: Vipshop Holdings Ltd: Key Employees
- Table 19: Alibaba Group Holding Limited: key facts
- Table 20: Alibaba Group Holding Limited: Annual Financial Ratios
- Table 21: Alibaba Group Holding Limited: Key Employees
- Table 22: Alibaba Group Holding Limited: Key Employees Continued
- Table 23: China size of population (million), 2017–21
- Table 24: China gdp (constant 2005 prices, $ billion), 2017–21
- Table 25: China gdp (current prices, $ billion), 2017–21
- Table 26: China inflation, 2017–21
- Table 27: China consumer price index (absolute), 2017–21
- Table 28: China exchange rate, 2017–21
- List of Figures
- Figure 1: China online retail sector value: $ million, 2016–21
- Figure 2: China online retail sector category segmentation: $ million, 2016-2021
- Figure 3: China online retail sector geography segmentation: % share, by value, 2021
- Figure 4: China online retail sector distribution: % share, by value, 2021
- Figure 5: China online retail sector value forecast: $ million, 2021–26
- Figure 6: Forces driving competition in the online retail sector in China, 2021
- Figure 7: Drivers of buyer power in the online retail sector in China, 2021
- Figure 8: Drivers of supplier power in the online retail sector in China, 2021
- Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in China, 2021
- Figure 10: Factors influencing the threat of substitutes in the online retail sector in China, 2021
- Figure 11: Drivers of degree of rivalry in the online retail sector in China, 2021
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