China Media Market Summary, Competitive Analysis and Forecast to 2027
Summary
Media in China industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Chinese media industry had total revenues of $203.7 billion in 2021, representing a compound annual growth rate (CAGR) of 5.9% between 2016 and 2021.
- The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $111.6 billion, equivalent to 54.8% of the industry's overall value.
- The increased footfall in movie theatres boosted the previously plunged sales in the box office, with revenues in this segment of the Chinese market up by 285.7% in 2021.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecasts by both value and volume
- What was the size of the China media market by value in 2022?
- What will be the size of the China media market in 2027?
- What factors are affecting the strength of competition in the China media market?
- How has the market performed over the last five years?
- How large is China’s media market in relation to its regional counterparts?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. Which companies offer substitutes to the main industry?
- 7.3. Is there any recent or impending regulation that’s having a significant impact on the industry?
- 7.4. How has COVID-19 affected this industry's segments in 2020?
- 8 Company Profiles
- 8.1. WPP plc
- 8.2. Xinhua Winshare Publishing and Media Co., Ltd
- 8.3. Publicis Groupe SA
- 8.4. Tribune Media Company (Inactive)
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: China media industry value: $ billion, 2017-22(e)
- Table 2: China media industry category segmentation: % share, by value, 2017–2022(e)
- Table 3: China media industry category segmentation: $ billion, 2017-2022
- Table 4: China media industry geography segmentation: $ billion, 2022(e)
- Table 5: China media industry value forecast: $ billion, 2022-27
- Table 6: WPP plc: key facts
- Table 7: WPP plc: Annual Financial Ratios
- Table 8: WPP plc: Key Employees
- Table 9: WPP plc: Key Employees Continued
- Table 10: Xinhua Winshare Publishing and Media Co., Ltd: key facts
- Table 11: Xinhua Winshare Publishing and Media Co., Ltd: Annual Financial Ratios
- Table 12: Xinhua Winshare Publishing and Media Co., Ltd: Key Employees
- Table 13: Publicis Groupe SA: key facts
- Table 14: Publicis Groupe SA: Annual Financial Ratios
- Table 15: Publicis Groupe SA: Key Employees
- Table 16: Publicis Groupe SA: Key Employees Continued
- Table 17: Publicis Groupe SA: Key Employees Continued
- Table 18: Publicis Groupe SA: Key Employees Continued
- Table 19: Tribune Media Company (Inactive): key facts
- Table 20: Tribune Media Company (Inactive): Key Employees
- Table 21: China size of population (million), 2018–22
- Table 22: China gdp (constant 2005 prices, $ billion), 2018–22
- Table 23: China gdp (current prices, $ billion), 2018–22
- Table 24: China inflation, 2018–22
- Table 25: China consumer price index (absolute), 2018–22
- Table 26: China exchange rate, 2017–21
- List of Figures
- Figure 1: China media industry value: $ billion, 2017-22(e)
- Figure 2: China media industry category segmentation: $ billion, 2017-2022
- Figure 3: China media industry geography segmentation: % share, by value, 2022(e)
- Figure 4: China media industry value forecast: $ billion, 2022-27
- Figure 5: Forces driving competition in the media industry in China, 2022
- Figure 6: Drivers of buyer power in the media industry in China, 2022
- Figure 7: Drivers of supplier power in the media industry in China, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the media industry in China, 2022
- Figure 9: Factors influencing the threat of substitutes in the media industry in China, 2022
- Figure 10: Drivers of degree of rivalry in the media industry in China, 2022
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook