China Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027
Summary
Digital Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
- The Chinese digital advertising market had total revenues of $91.2 billion in 2022, representing a compound annual growth rate (CAGR) of 13.4% between 2017 and 2022.
- The mobile segment accounted for the market's largest proportion in 2022, with total revenues of $78.2 billion, equivalent to 85.8% of the market's overall value.
- The growing number of internet users has propelled investments in digital advertising. According to in-house research, in 2022, the number of internet users in China reached 1 billion as compared to 904 million in 2019.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in China
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China digital advertising market with five year forecasts
- What was the size of the China digital advertising market by value in 2022?
- What will be the size of the China digital advertising market in 2027?
- What factors are affecting the strength of competition in the China digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up China's digital advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. What are the most recent market developments?
- 8 Company Profiles
- 8.1. Alibaba Group Holding Limited
- 8.2. Baidu, Inc.
- 8.3. Beijing ByteDance Technology Co Ltd
- 8.4. Tencent Holdings Limited
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: China digital advertising market value: $ million, 2017–22
- Table 2: China digital advertising market category segmentation: % share, by value, 2017–2022
- Table 3: China digital advertising market category segmentation: $ million, 2017-2022
- Table 4: China digital advertising market geography segmentation: $ million, 2022
- Table 5: China digital advertising market value forecast: $ million, 2022–27
- Table 6: Alibaba Group Holding Limited: key facts
- Table 7: Alibaba Group Holding Limited: Annual Financial Ratios
- Table 8: Alibaba Group Holding Limited: Key Employees
- Table 9: Alibaba Group Holding Limited: Key Employees Continued
- Table 10: Baidu, Inc.: key facts
- Table 11: Baidu, Inc.: Annual Financial Ratios
- Table 12: Baidu, Inc.: Key Employees
- Table 13: Beijing ByteDance Technology Co Ltd: key facts
- Table 14: Beijing ByteDance Technology Co Ltd: Key Employees
- Table 15: Tencent Holdings Limited: key facts
- Table 16: Tencent Holdings Limited: Annual Financial Ratios
- Table 17: Tencent Holdings Limited: Key Employees
- Table 18: Tencent Holdings Limited: Key Employees Continued
- Table 19: China size of population (million), 2018–22
- Table 20: China gdp (constant 2005 prices, $ billion), 2018–22
- Table 21: China gdp (current prices, $ billion), 2018–22
- Table 22: China inflation, 2018–22
- Table 23: China consumer price index (absolute), 2018–22
- Table 24: China exchange rate, 2018–22
- List of Figures
- Figure 1: China digital advertising market value: $ million, 2017–22
- Figure 2: China digital advertising market category segmentation: $ million, 2017-2022
- Figure 3: China digital advertising market geography segmentation: % share, by value, 2022
- Figure 4: China digital advertising market value forecast: $ million, 2022–27
- Figure 5: Forces driving competition in the digital advertising market in China, 2022
- Figure 6: Drivers of buyer power in the digital advertising market in China, 2022
- Figure 7: Drivers of supplier power in the digital advertising market in China, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2022
- Figure 9: Factors influencing the threat of substitutes in the digital advertising market in China, 2022
- Figure 10: Drivers of degree of rivalry in the digital advertising market in China, 2022
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