China Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast, 2017-2026
Summary
Broadcasting & Cable TV in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
- The Chinese broadcasting and cable TV market had total revenues of $65.9 billion in 2021, representing a compound annual growth rate (CAGR) of 6.4% between 2016 and 2021.
- The TV advertising segment was the market's most lucrative in 2021, with total revenues of $36.4 billion, equivalent to 55.2% of the market's overall value.
- Advertising revenue continues to be the dominant source of income for Chinese broadcasters and cable TV operators.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in China
- Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China broadcasting & cable tv market with five year forecasts
- What was the size of the China broadcasting & cable tv market by value in 2021?
- What will be the size of the China broadcasting & cable tv market in 2026?
- What factors are affecting the strength of competition in the China broadcasting & cable tv market?
- How has the market performed over the last five years?
- What are the main segments that make up China's broadcasting & cable tv market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. Have there been any challengers/disruptors in the market?
- 8 Company Profiles
- 8.1. China Central Television
- 8.2. Shanghai Media Group
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: China broadcasting & cable tv market value: $ billion, 2016-21
- Table 2: China broadcasting & cable tv market category segmentation: % share, by value, 2016-2021
- Table 3: China broadcasting & cable tv market category segmentation: $ billion, 2016-2021
- Table 4: China broadcasting & cable tv market geography segmentation: $ billion, 2021
- Table 5: China broadcasting & cable tv market value forecast: $ billion, 2021-26
- Table 6: China Central Television: key facts
- Table 7: China Central Television: Key Employees
- Table 8: Shanghai Media Group: key facts
- Table 9: Shanghai Media Group: Key Employees
- Table 10: China size of population (million), 2017-21
- Table 11: China gdp (constant 2005 prices, $ billion), 2017-21
- Table 12: China gdp (current prices, $ billion), 2017-21
- Table 13: China inflation, 2017-21
- Table 14: China consumer price index (absolute), 2017-21
- Table 15: China exchange rate, 2017-21
- List of Figures
- Figure 1: China broadcasting & cable tv market value: $ billion, 2016-21
- Figure 2: China broadcasting & cable tv market category segmentation: $ billion, 2016-2021
- Figure 3: China broadcasting & cable tv market geography segmentation: % share, by value, 2021
- Figure 4: China broadcasting & cable tv market value forecast: $ billion, 2021-26
- Figure 5: Forces driving competition in the broadcasting & cable tv market in China, 2021
- Figure 6: Drivers of buyer power in the broadcasting & cable tv market in China, 2021
- Figure 7: Drivers of supplier power in the broadcasting & cable tv market in China, 2021
- Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in China, 2021
- Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in China, 2021
- Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in China, 2021
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