Canada Media Market Summary, Competitive Analysis and Forecast to 2027
Summary
Media in Canada industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Canadian media industry had total revenues of $16.3 billion in 2021, representing a compound annual growth rate (CAGR) of -0.7% between 2016 and 2021.
- The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $10.5 billion, equivalent to 64.3% of the industry's overall value.
- The increased footfall in movie theatres boosted the previously plunged sales in the box office, with revenues in this segment of the Canadian market up by 46.8% in 2021.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Canada
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Canada
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Canada media market with five year forecasts
- What was the size of the Canada media market by value in 2022?
- What will be the size of the Canada media market in 2027?
- What factors are affecting the strength of competition in the Canada media market?
- How has the market performed over the last five years?
- Who are the top competitors in Canada's media market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. How is technology being used in the leading players’ strategies?
- 7.3. Which companies offer substitutes to the main industry?
- 7.4. How has COVID-19 affected this industry's segments in 2020?
- 8 Company Profiles
- 8.1. Omnicom Group, Inc.
- 8.2. BCE Inc.
- 8.3. Shaw Communications Inc
- 8.4. Postmedia Network Canada Corp.
- 8.5. The Walt Disney Company
- 8.6. WPP plc
- 8.7. AT&T Inc
- 8.8. Torstar Corporation
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Canada media industry value: $ billion, 2017-22(e)
- Table 2: Canada media industry category segmentation: % share, by value, 2017-2022(e)
- Table 3: Canada media industry category segmentation: $ billion, 2017-2022
- Table 4: Canada media industry geography segmentation: $ billion, 2022(e)
- Table 5: Canada media industry value forecast: $ billion, 2022-27
- Table 6: Omnicom Group, Inc.: key facts
- Table 7: Omnicom Group, Inc.: Annual Financial Ratios
- Table 8: Omnicom Group, Inc.: Key Employees
- Table 9: Omnicom Group, Inc.: Key Employees Continued
- Table 10: BCE Inc.: key facts
- Table 11: BCE Inc.: Annual Financial Ratios
- Table 12: BCE Inc.: Key Employees
- Table 13: BCE Inc.: Key Employees Continued
- Table 14: Shaw Communications Inc: key facts
- Table 15: Shaw Communications Inc: Annual Financial Ratios
- Table 16: Shaw Communications Inc: Key Employees
- Table 17: Postmedia Network Canada Corp.: key facts
- Table 18: Postmedia Network Canada Corp.: Annual Financial Ratios
- Table 19: Postmedia Network Canada Corp.: Key Employees
- Table 20: The Walt Disney Company: key facts
- Table 21: The Walt Disney Company: Annual Financial Ratios
- Table 22: The Walt Disney Company: Key Employees
- Table 23: The Walt Disney Company: Key Employees Continued
- Table 24: WPP plc: key facts
- Table 25: WPP plc: Annual Financial Ratios
- Table 26: WPP plc: Key Employees
- Table 27: WPP plc: Key Employees Continued
- Table 28: AT&T Inc: key facts
- Table 29: AT&T Inc: Annual Financial Ratios
- Table 30: AT&T Inc: Key Employees
- Table 31: AT&T Inc: Key Employees Continued
- Table 32: Torstar Corporation: key facts
- Table 33: Torstar Corporation: Key Employees
- Table 34: Canada size of population (million), 2018-22
- Table 35: Canada gdp (constant 2005 prices, $ billion), 2018-22
- Table 36: Canada gdp (current prices, $ billion), 2018-22
- Table 37: Canada inflation, 2018-22
- Table 38: Canada consumer price index (absolute), 2018-22
- Table 39: Canada exchange rate, 2017-21
- List of Figures
- Figure 1: Canada media industry value: $ billion, 2017-22(e)
- Figure 2: Canada media industry category segmentation: $ billion, 2017-2022
- Figure 3: Canada media industry geography segmentation: % share, by value, 2022(e)
- Figure 4: Canada media industry value forecast: $ billion, 2022-27
- Figure 5: Forces driving competition in the media industry in Canada, 2022
- Figure 6: Drivers of buyer power in the media industry in Canada, 2022
- Figure 7: Drivers of supplier power in the media industry in Canada, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the media industry in Canada, 2022
- Figure 9: Factors influencing the threat of substitutes in the media industry in Canada, 2022
- Figure 10: Drivers of degree of rivalry in the media industry in Canada, 2022
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