Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast, 2017-2026

Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast, 2017-2026

Summary

Global Broadcasting & Cable TV industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
• The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations).
• All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
• The global broadcasting and cable TV market had total revenues of $472.3 billion in 2021, representing a compound annual growth rate (CAGR) of 1.4% between 2016 and 2021.
• The TV advertising segment was the market's most lucrative in 2021, with total revenues of $229.4 billion, equivalent to 48.6% of the market's overall value.
• Consumers continue to shift their media consumption towards digital and online media, mobile devices and on-demand content.

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global broadcasting & cable tv market
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global broadcasting & cable tv market
• Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the global broadcasting & cable tv market with five year forecasts.

• What was the size of the global broadcasting & cable tv market by value in 2021?
• What will be the size of the global broadcasting & cable tv market in 2026?
• What factors are affecting the strength of competition in the global broadcasting & cable tv market?
• How has the market performed over the last five years?
• What are the main segments that make up the global broadcasting & cable tv market?