Breakfast Cereals in the United States
Summary
Breakfast Cereals in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The breakfast cereals market consists of retail sales of hot cereals and ready-to-eat cereals. Hot cereals segment consists of traditional products (e.g. porridge oats), instant mixes and ready-to-heat products. Ready-to-eat cereals segment consists of children's breakfast cereals and family breakfast cereals such as, flakes, muesli and other RTE cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 exchange rates.
- The US Breakfast cereals market had total revenues of $12,533.0 million in 2023, representing a compound annual growth rate (CAGR) of 3.4% between 2018 and 2023.
- Market consumption volume increased with a CAGR of 1.3% between 2018 and 2023, to reach a total of 1,762.7 million kilograms in 2023.
- The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.8% for the five-year period 2023 - 2028, which is expected to drive the market to a value of $14,395.1 million by the end of 2028.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the breakfast cereals market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the breakfast cereals market in the United States
- Leading company profiles reveal details of key breakfast cereals market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States breakfast cereals market with five year forecasts
- What was the size of the United States breakfast cereals market by value in 2023?
- What will be the size of the United States breakfast cereals market in 2028?
- What factors are affecting the strength of competition in the United States breakfast cereals market?
- How has the market performed over the last five years?
- Who are the top competitors in the United States's breakfast cereals market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market share
- 1.8. Market rivalry
- 1.9. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Market share
- 7.2. Who are the leading players in the US breakfast cereals market?
- 7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2018-2023)?
- 7.4. Which companies market shares have suffered over the same period?
- 7.5. What are the most popular brands in the US breakfast cereals market?
- 8 Company Profiles
- 8.1. Kellanova
- 8.2. General Mills Inc
- 8.3. PepsiCo Inc
- 8.4. Post Holdings Inc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: United States breakfast cereals market value: $ million, 2018-23
- Table 2: United States breakfast cereals market volume: million kilograms, 2018-23
- Table 3: United States breakfast cereals market category segmentation: % share, by value, 2018-2023
- Table 4: United States breakfast cereals market category segmentation: $ million, 2018-2023
- Table 5: United States breakfast cereals market geography segmentation: $ million, 2023
- Table 6: United States breakfast cereals market distribution: % share, by value, 2023
- Table 7: United States breakfast cereals market value forecast: $ million, 2023-28
- Table 8: United States breakfast cereals market volume forecast: million kilograms, 2023-28
- Table 9: United States breakfast cereals market share: % share, by value, 2023
- Table 10: Kellanova: key facts
- Table 11: Kellanova: Annual Financial Ratios
- Table 12: Kellanova: Key Employees
- Table 13: Kellanova: Key Employees Continued
- Table 14: General Mills Inc: key facts
- Table 15: General Mills Inc: Annual Financial Ratios
- Table 16: General Mills Inc: Key Employees
- Table 17: PepsiCo Inc: key facts
- Table 18: PepsiCo Inc: Annual Financial Ratios
- Table 19: PepsiCo Inc: Key Employees
- Table 20: PepsiCo Inc: Key Employees Continued
- Table 21: Post Holdings Inc: key facts
- Table 22: Post Holdings Inc: Annual Financial Ratios
- Table 23: Post Holdings Inc: Key Employees
- Table 24: United States size of population (million), 2019-23
- Table 25: United States gdp (constant 2005 prices, $ billion), 2019-23
- Table 26: United States gdp (current prices, $ billion), 2019-23
- Table 27: United States inflation, 2019-23
- Table 28: United States consumer price index (absolute), 2019-23
- Table 29: United States exchange rate, 2019-23
- List of Figures
- Figure 1: United States breakfast cereals market value: $ million, 2018-23
- Figure 2: United States breakfast cereals market volume: million kilograms, 2018-23
- Figure 3: United States breakfast cereals market category segmentation: $ million, 2018-2023
- Figure 4: United States breakfast cereals market geography segmentation: % share, by value, 2023
- Figure 5: United States breakfast cereals market distribution: % share, by value, 2023
- Figure 6: United States breakfast cereals market value forecast: $ million, 2023-28
- Figure 7: United States breakfast cereals market volume forecast: million kilograms, 2023-28
- Figure 8: Forces driving competition in the breakfast cereals market in the United States, 2023
- Figure 9: Drivers of buyer power in the breakfast cereals market in the United States, 2023
- Figure 10: Drivers of supplier power in the breakfast cereals market in the United States, 2023
- Figure 11: Factors influencing the likelihood of new entrants in the breakfast cereals market in the United States, 2023
- Figure 12: Factors influencing the threat of substitutes in the breakfast cereals market in the United States, 2023
- Figure 13: Drivers of degree of rivalry in the breakfast cereals market in the United States, 2023
- Figure 14: United States breakfast cereals market share: % share, by value, 2023
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