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Brazil Media Market Summary and Forecast

Best Price Guarantee Length Publisher Published Date SKU
from $350 47 Pages MarketLine December, 2023 MTLN18538412
Best Price Guarantee
Price from $350
Length 47 Pages
Publisher MarketLine
Published Date December, 2023
SKU MTLN18538412

Brazil Media Market Summary and Forecast


Summary

Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Brazilian media industry had total revenues of $25.8 billion in 2022, representing a compound annual growth rate (CAGR) of 1.9% between 2017 and 2022.
  • The advertising segment accounted for the industry's largest proportion in 2022, with total revenues of $13.5 billion, equivalent to 52.3% of the industry's overall value.
  • Brazil accounted for a small share of 4.3% in the Americas media industry in 2022.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts
Reasons to Buy
  • What was the size of the Brazil media market by value in 2022?
  • What will be the size of the Brazil media market in 2027?
  • What factors are affecting the strength of competition in the Brazil media market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Brazil's media market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Which companies offer substitutes for the main industry?
8 Company Profiles
8.1. Omnicom Group, Inc.
8.2. Globo Comunicacao e Participacoes S.A.
8.3. Grupo Folha
8.4. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Brazil media industry value: $ billion, 2017–22
Table 2: Brazil media industry category segmentation: % share, by value, 2017–2022
Table 3: Brazil media industry category segmentation: $ billion, 2017-2022
Table 4: Brazil media industry geography segmentation: $ billion, 2022
Table 5: Brazil media industry value forecast: $ billion, 2022–27
Table 6: Omnicom Group, Inc.: key facts
Table 7: Omnicom Group, Inc.: Annual Financial Ratios
Table 8: Omnicom Group, Inc.: Key Employees
Table 9: Omnicom Group, Inc.: Key Employees Continued
Table 10: Globo Comunicacao e Participacoes S.A.: key facts
Table 11: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 12: Grupo Folha: key facts
Table 13: Grupo Folha: Key Employees
Table 14: The Walt Disney Company: key facts
Table 15: The Walt Disney Company: Annual Financial Ratios
Table 16: The Walt Disney Company: Key Employees
Table 17: The Walt Disney Company: Key Employees Continued
Table 18: The Walt Disney Company: Key Employees Continued
Table 19: Brazil size of population (million), 2018–22
Table 20: Brazil gdp (constant 2005 prices, $ billion), 2018–22
Table 21: Brazil gdp (current prices, $ billion), 2018–22
Table 22: Brazil inflation, 2018–22
Table 23: Brazil consumer price index (absolute), 2018–22
Table 24: Brazil exchange rate, 2018–22
List of Figures
Figure 1: Brazil media industry value: $ billion, 2017–22
Figure 2: Brazil media industry category segmentation: $ billion, 2017-2022
Figure 3: Brazil media industry geography segmentation: % share, by value, 2022
Figure 4: Brazil media industry value forecast: $ billion, 2022–27
Figure 5: Forces driving competition in the media industry in Brazil, 2022
Figure 6: Drivers of buyer power in the media industry in Brazil, 2022
Figure 7: Drivers of supplier power in the media industry in Brazil, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Brazil, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Brazil, 2022

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