Brazil Digital Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026
Summary
Digital Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.
- The Brazilian digital advertising market had total revenues of $2.3 billion in 2021, representing a compound annual rate of change (CARC) of -2.3% between 2016 and 2021.
- The mobile segment was the market's most lucrative in 2021, with total revenues of $1.7 billion, equivalent to 73% of the market's overall value.
- Market growth was disrupted by the COVID-19 pandemic during the majority of 2020 and 2021, which caused businesses to reduce their marketing expenditures.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Brazil
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil digital advertising market with five year forecasts by both value and volume
- What was the size of the Brazil digital advertising market by value in 2021?
- What will be the size of the Brazil digital advertising market in 2026?
- What factors are affecting the strength of competition in the Brazil digital advertising market?
- How has the market performed over the last five years?
- Who are the top competitiors in Brazil's digital advertising market?
Companies Mentioned
Alphabet Inc
Meta Platforms, Inc.
Globo Comunicacao e Participacoes S.A.
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. How has COVID-19 impacted the competitive landscape?
- 7.4. What themes are impacting the market?
- 8 Company Profiles
- 8.1. Alphabet Inc
- 8.2. Meta Platforms, Inc.
- 8.3. Globo Comunicacao e Participacoes S.A.
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Brazil digital advertising market value: $ million, 2017–21
- Table 2: Brazil digital advertising market category segmentation: % share, by value, 2017–2021
- Table 3: Brazil digital advertising market category segmentation: $ million, 2017-2021
- Table 4: Brazil digital advertising market geography segmentation: $ million, 2021
- Table 5: Brazil digital advertising market value forecast: $ million, 2021–26
- Table 6: Alphabet Inc: key facts
- Table 7: Alphabet Inc: Annual Financial Ratios
- Table 8: Alphabet Inc: Key Employees
- Table 9: Meta Platforms, Inc.: key facts
- Table 10: Meta Platforms, Inc.: Annual Financial Ratios
- Table 11: Meta Platforms, Inc.: Key Employees
- Table 12: Meta Platforms, Inc.: Key Employees Continued
- Table 13: Globo Comunicacao e Participacoes S.A.: key facts
- Table 14: Globo Comunicacao e Participacoes S.A.: Key Employees
- Table 15: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
- Table 16: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
- Table 17: Brazil size of population (million), 2017–21
- Table 18: Brazil gdp (constant 2005 prices, $ billion), 2017–21
- Table 19: Brazil gdp (current prices, $ billion), 2017–21
- Table 20: Brazil inflation, 2017–21
- Table 21: Brazil consumer price index (absolute), 2017–21
- Table 22: Brazil exchange rate, 2017–21
- List of Figures
- Figure 1: Brazil digital advertising market value: $ million, 2017–21
- Figure 2: Brazil digital advertising market category segmentation: $ million, 2017-2021
- Figure 3: Brazil digital advertising market geography segmentation: % share, by value, 2021
- Figure 4: Brazil digital advertising market value forecast: $ million, 2021–26
- Figure 5: Forces driving competition in the digital advertising market in Brazil, 2021
- Figure 6: Drivers of buyer power in the digital advertising market in Brazil, 2021
- Figure 7: Drivers of supplier power in the digital advertising market in Brazil, 2021
- Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2021
- Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2021
- Figure 10: Drivers of degree of rivalry in the digital advertising market in Brazil, 2021
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