Brazil Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast to 2027
Summary
Broadcasting & Cable TV in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
- The Brazilian broadcasting & cable TV market had total revenues of $8.5 billion in 2022, representing a compound annual growth rate (CAGR) of -2.9% between 2017 and 2022.
- The TV advertising segment accounted for market's the largest proportion in 2022, with total revenues of $5.3 billion, equivalent to 62.9% of the market's overall value.
- High competition from subscription video-on-demand (SVoD) services contributed to the decline in broadcasting & cable TV. According to GlobalData in 2022, SVoD penetration surged to reach 48% from 39% in 2021.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Brazil
- Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil broadcasting & cable tv market with five year forecasts
- What was the size of the Brazil broadcasting & cable tv market by value in 2022?
- What will be the size of the Brazil broadcasting & cable tv market in 2027?
- What factors are affecting the strength of competition in the Brazil broadcasting & cable tv market?
- How has the market performed over the last five years?
- Who are the top competitors in Brazil's broadcasting & cable tv market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. What are the challenges faced by the players in the market?
- 8 Company Profiles
- 8.1. Globo Comunicacao e Participacoes S.A.
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Brazil broadcasting & cable tv market value: $ billion, 2017–22
- Table 2: Brazil broadcasting & cable tv market category segmentation: % share, by value, 2017–2022
- Table 3: Brazil broadcasting & cable tv market category segmentation: $ billion, 2017-2022
- Table 4: Brazil broadcasting & cable tv market geography segmentation: $ billion, 2022
- Table 5: Brazil broadcasting & cable tv market value forecast: $ billion, 2022–27
- Table 6: Globo Comunicacao e Participacoes S.A.: key facts
- Table 7: Globo Comunicacao e Participacoes S.A.: Key Employees
- Table 8: Sistema Brasileiro de Televisao Ltda.: key facts
- Table 9: Sistema Brasileiro de Televisao Ltda.: Key Employees
- Table 10: Brazil size of population (million), 2018–22
- Table 11: Brazil gdp (constant 2005 prices, $ billion), 2018–22
- Table 12: Brazil gdp (current prices, $ billion), 2018–22
- Table 13: Brazil inflation, 2018–22
- Table 14: Brazil consumer price index (absolute), 2018–22
- Table 15: Brazil exchange rate, 2018–22
- List of Figures
- Figure 1: Brazil broadcasting & cable tv market value: $ billion, 2017–22
- Figure 2: Brazil broadcasting & cable tv market category segmentation: $ billion, 2017-2022
- Figure 3: Brazil broadcasting & cable tv market geography segmentation: % share, by value, 2022
- Figure 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2022–27
- Figure 5: Forces driving competition in the broadcasting & cable tv market in Brazil, 2022
- Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Brazil, 2022
- Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Brazil, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Brazil, 2022
- Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Brazil, 2022
- Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Brazil, 2022
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